Updated:
Vestmark Advisory Solutions
Vestmark Advisory Solutions, the RIA arm of a wealthtech platform with over $2T in assets.
Vestmark Advisory Solutions
Vestmark was founded in 2001 as a portfolio technology company, launching its unified wealth management platform VestmarkONE in 2011. By 2018 the platform had surpassed $1 trillion in assets under administration. The firm is privately held and headquartered in Wakefield, Massachusetts, with additional offices in Boston, Phoenix, and Zurich. Vestmark Advisory Solutions, the firm's RIA arm, provides outsourced portfolio management including direct indexing, tax overlay, and unified managed accounts that incorporate alternative investments. The firm reported over $2 trillion in platform assets as of March 2026, with 5 million accounts supported by more than 72,000 advisors. Its model marketplace offers over 1,900 strategies from 290+ asset managers. In 2024 Vestmark partnered with BlackRock to offer custom model portfolios; in 2025 it launched a tax-managed UMA incorporating alternative investments (per the firm). Karl Roessner joined as CEO in 2022 and leads a team of more than 1,000 employees across multiple offices. The firm's adjacent vehicles include its software platform, which competes with Addepar and Envestnet. In 2025 Vestmark was recognized as one of three finalists for WealthTech Firm of the Year by Wealth Solutions Report (per the firm). Vestmark's structural differentiator is its hybrid model: it sells portfolio management software while also running a registered investment advisor that directly manages client accounts. This allows the firm to offer turnkey outsourcing for wealth managers, rather than simply licensing technology. The company is privately held, which it states frees it from short-term market pressure.
General information
Firm type
RIA
Year founded
2001
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Wakefield
Corporate office
Wakefield, MA, United States
Additional offices
Zurich · Phoenix · Boston
Principals
Karl Roessner
Chief Executive Officer
Corey Fiedler
Chief Product Officer
Freedom Dumlao
Chief Technology Officer & Chief AI Officer
Annmarie Rogers
EVP, Client Operations
Rob Battista
EVP, Advisory Solutions
Nick Thurlow
Chief People Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Vestmark Advisory Solutions?
Rob Battista serves as EVP of Advisory Solutions and oversees the RIA's investment offering. Day-to-day portfolio management decisions are handled by the firm's advisory team, though specific CIO or portfolio manager names are not publicly listed.
Is Vestmark Advisory Solutions a single family office or an RIA?
It is a registered investment advisor (RIA) that sits inside a larger wealth technology company. It does not manage a single family's wealth — it provides outsourced portfolio management services to external wealth management firms and their clients.
How does Vestmark source its investment strategies?
Vestmark operates a model marketplace that includes over 1,900 strategies from 290+ asset managers. In 2024 it partnered with BlackRock to offer custom model portfolios (per the firm). Its direct strategies are built in-house using tax-aware and factor-based approaches.
Does Vestmark Advisory Solutions participate in fund commitments or only direct deals?
The firm does not commit to funds or make direct equity investments. It builds and manages portfolios of liquid securities and, since 2025, tax-managed UMAs that incorporate alternative investments such as private credit or real assets (per the firm).
What investment stages does Vestmark typically target?
Vestmark operates in liquid, public-markets strategies. Its solutions focus on tax management, direct indexing, and multi-asset-class unified managed accounts. The firm does not target venture-stage or growth-equity investments.
How many advisors and institutions use Vestmark's platform?
The platform supports over 72,000 advisors and 5 million accounts, per the firm's stated figures as of March 2026. Its client base includes broker-dealers, banks, RIAs, and asset managers.
Where does Vestmark's underlying capital come from?
Vestmark does not manage capital from a specific family or endowment. The advisory arm provides discretionary management of client assets held at third-party custodians. Its technology platform also generates licensing revenue from wealth management firms.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: