# VIP Play

VIP Play is an Asset Manager based in Jacksonville, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Jacksonville, United States
- **Region:** North America
- **Address:** Jacksonville, FL, United States
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** vipplay.com
- **LinkedIn:** https://www.linkedin.com/company/vipplayinc

## Regulatory record

- **Reports private funds:** No

## About

VIP Play, Inc. (OTCQB: VIPZ) | VIP Play, Inc. (OTCQB: VIPZ) is pioneering the future of mobile sports wagering. Operating its proprietary technology platform in Tennessee and holding an interim iGaming and mobile sports‑betting license in West Virginia, the company delivers a modern sportsbook with unique wager offerings, sweepstakes contests, and social features.

## Sectors

- Media & Entertainment
- FinTech

## People

- Steven Lane — CEO

## Questions

### How does VIP Play generate revenue?

VIP Play sells virtual coin packages to users who play casino-style games on its Zula Casino platform. Players can also receive free Sweepstakes Coins through mail-in offers or daily bonuses, which can be wagered and redeemed for cash prizes. Revenue comes from the margin between coin package sales and the aggregate redemption liabilities paid out. The firm discloses its revenue and player liability metrics in quarterly OTC Markets filings.

### What distinguishes a sweepstakes casino from a traditional online sportsbook?

Sweepstakes casinos operate using a dual-currency model that avoids classification as gambling under most state laws. Instead of directly wagering cash, players use purchased virtual coins for entertainment and separately receive free Sweepstakes Coins that can be redeemed for real money. This structure lets VIP Play operate in over 40 states without securing individual state gaming licenses, unlike DraftKings or FanDuel sportsbooks which must obtain state-by-state regulatory approval.

### Who runs investment decisions at VIP Play?

Steven Lane, as CEO, directs capital allocation decisions. The firm is an operating company, not an investment fund, so deployment focuses on user acquisition, game development, and platform infrastructure. The board of directors, disclosed in SEC filings, governs major strategic financing decisions including the 2023 reverse merger and subsequent convertible debt issuances.

### How is VIP Play related to other sweepstakes gaming operators?

VIP Play competes directly with established sweepstakes operators such as VGW's Chumba Casino and LuckyLand Slots, as well as newer entrants like Stake.us and McLuck. The sweepstakes gaming market is fragmented, with no dominant market-share leader. VIP Play's public listing differentiates it from nearly all competitors, which remain privately held entities — mostly in Australia and Estonia.

### What is VIP Play's known posture on geographic expansion?

The firm currently operates in most US states, excluding a handful where the sweepstakes model has faced explicit prohibitions. International expansion has not been signaled in public filings. Capital raised in 2023 and 2024 has been earmarked primarily for deepening US user acquisition rather than expanding the geographic footprint.

### How does VIP Play acquire users?

VIP Play deploys digital user acquisition through mobile app store optimization, social media advertising, and affiliate partnerships. The company competes for installs in a crowded casino-app marketplace against both real-money gambling apps and social-casino incumbents like Playtika. Its public filings indicate that customer acquisition cost payback periods are a key metric management tracks.

## Related profiles

- [C21 Investments](https://altss.com/profile/c21-investments-inc)
- [AERO ENERGY](https://altss.com/profile/aero-energy-ltd)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/vip-play-inc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology