# Virtual Dining Concepts

Virtual Dining Concepts is an Asset Manager based in Orlando, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Orlando, United States
- **Region:** North America
- **Address:** Orlando, FL, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** virtualdiningconcepts.com
- **LinkedIn:** https://www.linkedin.com/company/virtual-dining-concepts

## Regulatory record

- **Reports private funds:** No

## About

Virtual Dining Concepts operates within the food service industry, providing virtual restaurant solutions. The company offers digital storefronts and menu management services for brick-and-mortar restaurants to manage delivery sales. Founded in 2018, Virtual Dining Concepts is based in Orlando, Florida.

## Sectors

- Food & Beverage
- Consumer Marketplaces
- Enterprise Software

## People

- Robert Earl — Co-Founder
- Robbie Earl — Co-Founder & President

## Questions

### Who founded Virtual Dining Concepts and what is Robert Earl's background?

Virtual Dining Concepts was co-founded by Robert Earl and his son Robbie Earl in 2018. Robert Earl is best known for co-founding the Planet Hollywood restaurant chain in 1991 and later buying the Buca di Beppo group. He brought that celebrity-licensing and themed-dining expertise into the ghost-kitchen model.

### What is MrBeast Burger, and how did it relate to VDC?

MrBeast Burger is a delivery-only restaurant concept launched in December 2020 by YouTube creator Jimmy Donaldson and VDC. The brand operated out of more than 1,700 host kitchens globally, with menus executed by independent restaurants and chains. In August 2023, Donaldson sued VDC, citing quality issues and seeking to end the arrangement. The dispute remains the most visible stress test of the firm's licensing model.

### Does VDC operate its own kitchens or own real estate?

No. The firm is entirely asset-light. It does not build, lease, or manage kitchen facilities. All food production happens in partner kitchens that have excess capacity. VDC's capital is deployed into brand development, menu engineering, supply-chain coordination, and delivery-platform integration rather than real estate.

### Which celebrities or brands has VDC worked with besides MrBeast?

The firm's portfolio has included Mariah's Cookies (Mariah Carey), Tyga Bites (Tyga), Mario's Tortas Lopez (Mario Lopez), Pauly D's Italian Subs (DJ Pauly D), and NASCAR Refuel, among others. These concepts follow the same delivery-only licensing model, though none reached MrBeast Burger's scale.

### Where does VDC operate geographically?

VDC is headquartered in Orlando, Florida, with its network extending across North America and into select international markets, including the United Kingdom, Canada, and the United Arab Emirates. At its peak, the firm supported over 3,000 active kitchen locations across these territories.

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- [Greenbacker Capital Management](https://altss.com/profile/greenbacker-capital-management)
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Last updated: 2026-06-03T20:00:00.000Z

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