# Visibly

Visibly is an Asset Manager based in Chicago, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Assets under management:** Undisclosed
- **Website:** govisibly.com
- **LinkedIn:** https://www.linkedin.com/company/govisibly

## Regulatory record

- **Reports private funds:** No

## About

Renew your prescription with our online vision test, or supercharge your optical business with one of our other services.

## Sectors

- Digital Health
- Enterprise Software

## Questions

### What is the Visibly Digital Acuity Product and why does it matter?

VDAP is an online vision test that received FDA clearance in 2022, making it the first tool of its kind that optometrists can use to remotely generate or renew a glasses prescription. The clearance creates a regulatory safe harbor that optical retailers, telehealth apps, and insurers can license, allowing them to offer at-home prescription renewal without building their own regulated diagnostic.

### Does Visibly run a direct-to-consumer business?

Visibly's strategy is to be the infrastructure behind other brands, not a consumer-facing marketplace. Its website describes tailored solutions, branded test experiences, and custom email workflows integrated into a client's own offering. No standalone consumer app or retail storefront is promoted as its primary go-to-market motion.

### How does Visibly handle regulatory risk across different states?

Federal FDA clearance preempts many state-level restrictions that previously blocked online refraction providers. Visibly couples this clearance with a nationwide network of licensed eye-care providers and automated prescription-verification APIs, which together aim to satisfy both the FDA's requirements and the Federal Trade Commission's Contact Lens Rule mandates.

### What services does Visibly offer besides the vision test?

The platform includes four modules: an at-home or in-office vision test; asynchronous and live video visits with eye-care providers for non-emergency concerns; automated prescription verification that streamlines compliance with the Contact Lens Rule; and fulfillment automation via pre-built integrations with leading eyewear labs and distributors.

### Who are Visibly's typical end customers?

Visibly's website pitches 'leading companies' in optical and retail — optical chains, contact-lens e-commerce sites, employers offering vision benefits, and health plans that want to add vision services to a member portal. The company frames itself as a platform for any organization that wants to dispense prescriptions, measure visual acuity, or automate contact-lens fulfillment.

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Last updated: 2026-06-03T20:00:00.000Z

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