# Vistar Media

Vistar Media is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** vistarmedia.com
- **LinkedIn:** https://www.linkedin.com/company/vistar-media

## Regulatory record

- **Reports private funds:** No

## About

Vistar Media is a New York City-based company founded in 2011. It utilizes movement data to provide insights into consumer behavior. The firm has secured $32 million in total funding.

## Sectors

- Media & Entertainment
- Mobility & Transportation
- Enterprise Software

## People

- Michael Provenzano — Chief Executive Officer & Co-Founder
- Jeremy Ozen — Chief Operating Officer & Co-Founder

## Questions

### What does Vistar Media actually do?

Vistar Media operates a programmatic marketplace that connects digital-out-of-home (DOOH) media owners with advertisers. Its technology stack includes a DSP, an SSP, and a data-management layer, allowing billboards and venue screens to be bought and sold in real time using the same programmatic protocols as display and mobile ads. The firm aggregates inventory from thousands of screen operators globally.

### How does Vistar Media make money?

Vistar earns revenue by taking a margin on the media transactions flowing through its platform. Media owners sell their screen inventory through Vistar's SSP, while advertisers and agencies buy through Vistar's DSP or integrated third-party platforms. The firm does not operate as an investment vehicle — it is a technology-driven media marketplace.

### Who runs investment decisions at Vistar Media?

Vistar Media does not have an investment allocation team. The firm is an operating company led by CEO and co-founder Michael Provenzano and COO and co-founder Jeremy Ozen. Corporate strategy and capital allocation decisions sit with the executive team and board.

### What stage of investors typically back a company like Vistar Media?

Vistar Media has been backed by venture-capital and growth-equity investors. Public records show participation from firms including NewSpring Capital and other institutional venture investors over multiple funding rounds. These are minority equity stakes in an operating business, not fund commitments to a pooled vehicle.

### How is Vistar Media different from a traditional outdoor advertising company?

Traditional outdoor advertising companies like Clear Channel or JCDecaux own physical billboard assets and sell ad space through direct-sales teams. Vistar Media does not own screens. It provides the programmatic software infrastructure that enables any screen owner to automate sales and any digital buyer to access DOOH inventory through the same platforms they use for online ads.

### Does Vistar Media disclose financials or AUM?

Vistar Media is a private for-profit company and does not publicly disclose assets under management, revenue, or deployment figures. The firm does not operate as an investment fund and has no obligation to report AUM. Financial metrics remain confidential unless disclosed by investors or in the context of a sale or public listing.

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Last updated: 2026-06-03T20:00:00.000Z

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