# VMG Partners

VMG Partners is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** vmgpartners.com
- **LinkedIn:** https://www.linkedin.com/company/vmg-partners

## Regulatory record

- **CRD number:** 157720
- **SEC file number:** 801-73672
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/157720

## About

VMG PARTNERS II, LLC is an SEC-registered investment adviser in San Francisco, CA, registered since 2012. The firm manages approximately $3.2 billion in regulatory assets. It has 36 employees and 30 investment advisers.

## Sectors

- Consumer
- Consumer Packaged Goods
- E-Commerce
- Food & Beverage
- Lifestyle

## Offices

- New York, NY, United States

## People

- Michael Mauzé — Managing Director
- Craig Jacobson — Managing Director
- Eric Eden — Managing Director
- Karina Loughlin — Managing Director

## Questions

### Who runs investment decisions at VMG Partners?

Investment decisions are made by the five managing directors: Michael Mauzé, Craig Jacobson, Eric Eden, Wade Calvert, and Karina Loughlin. Each brings a combination of deal experience and consumer industry background. The team operates as a flat structure without a single named CIO, with final decisions ratified by the investment committee.

### How does VMG Partners source proprietary deal flow?

VMG Partners sources deals through a network of former founders and industry executives, as well as relationships with incubators and accelerators. The firm often leads rounds and uses the operating experience of its partners to earn trust with entrepreneurs. The firm has publicly noted its 20-year track record in consumer brands as a key differentiator.

### Which sectors does VMG Partners explicitly avoid?

VMG Partners avoids technology-only or software companies, sticking strictly to physical consumer products. It has also publicly stated it does not invest in alcohol, tobacco, or cannabis. Its focus remains on food and beverage, beauty, personal care, apparel, and lifestyle.

### Does VMG Partners participate in fund commitments or only direct deals?

VMG Partners primarily invests directly in private companies. It does not publicly disclose any commitments to external fund investments. Its extended strategy includes VMG Catalyst for earlier-stage direct deals.

## Related profiles

- [Erlandson Wealth Management](https://altss.com/profile/erlandson-wealth-management)

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Last updated: 2026-06-25T23:37:20.083Z

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