# Wag! Group Co.

Wag! Group Co. is an other based in San Francisco, United States.

## Overview

- **Organization type:** other
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** wagwalking.com
- **LinkedIn:** https://www.linkedin.com/company/wag-group-co

## Regulatory record

- **Reports private funds:** No

## About

Wag! Group Co., founded in 2014, went public via a merger with CHW Acquisition Corporation, a special-purpose acquisition company, in April 2022. The company operates a two-sided digital marketplace for pet services, primarily dog walking, pet sitting, and boarding, with a network of over 500,000 service providers. The company generates revenue through service fees, a subscription program called Wag! Premium, and partnerships with pet-related enterprises. It serves over 1 million active users across major US metropolitan areas. The platform has expanded to include pet insurance and telehealth services through partnerships. Wag! employs roughly 200 staff as of 2023 (per SEC filings) and maintains offices in San Francisco, with remote operations across the US. Related vehicles include Wag! Ventures, a corporate venture arm that has invested in pet-tech startups. Wag!'s structural differentiator is its large provider network and brand recognition in a fragmented market, though it faces competition from Rover and local independents. Its public company structure provides transparency into financials and governance norms.

## Sectors

- Pet Care
- Consumer Services
- Marketplace

## People

- Garrett Smallwood — CEO
- Dylan Allread — VP of Partnerships

## Questions

### Who runs investment decisions at Wag! Group Co.?

The CEO, Garrett Smallwood, along with the board of directors, oversees corporate strategy. Investment decisions around M&A and partnerships are managed by the corporate development team. There is no separate family office investment committee.

### How does Wag! Group Co. source proprietary deal flow?

Wag! sources deals through industry conferences, its network of pet-service providers, and inbound interest from pet-tech startups. The Wag! Ventures arm selectively participates in early-stage rounds.

### What investment stages does Wag! Group Co. typically target?

There is no public disclosure of a specific stage focus. Wag! Ventures investments have included early-stage rounds in pet-tech companies.

### Which sectors does Wag! Group Co. explicitly avoid?

The company focuses exclusively on pet-related services and technology. It does not invest outside the pet ecosystem.

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Last updated: 2026-06-03T20:00:00.000Z

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