# Wakam Wakam is an Insurance based in Paris, France. ## Overview - **Organization type:** Insurance - **Headquarters:** Paris, France - **Region:** Europe - **Address:** 120-122 rue Réaumur, 75002 Paris, France - **Assets under management:** Undisclosed - **Website:** wakam.com - **LinkedIn:** https://www.linkedin.com/company/wearewakam ## Regulatory record - **Reports private funds:** No ## About Wakam emerged when Jaillon acquired La Parisienne Assurances and set out to build a carrier that only sells through partners. The model is simple: Wakam designs, underwrites, and prices insurance products; partners—insurtechs, brokers, retailers, and digital platforms—distribute them under their own brands. This API-first, embedded-insurance posture has made Wakam one of the more visible specialists in the European protection-as-a-service market. The firm operates across three main product lines: motor, property & casualty, and health & protection. Within motor, Wakam powers motorcycle insurance for Principal Insurance in the UK and has expanded into broader auto lines. Its platform, branded Play&Plug, allows partners to configure, launch, and manage white-labeled products through a self-service portal. Geographic coverage now spans the European Economic Area and the UK, with regulatory passporting enabling a single legal entity to underwrite across jurisdictions. Confirmed distribution partnerships span the UK, France, Spain, and beyond. Wakam maintains dual headquarters—its Paris base on rue Réaumur and a UK office at 100 Bishopsgate in London—reflecting post-Brexit market access priorities. While headcount is not publicly disclosed, the firm participates in industry bodies including the Managing General Agents' Association and I Love Claims, signalling a deliberate presence in claims and underwriting communities. Through its Wakam for Good foundation, the company directs a portion of resources to charitable initiatives, though separation between the operating carrier and the foundation structure is not detailed in public records. Structurally, Wakam competes less with traditional direct insurers and more with incumbent capacity providers that underwrite behind insurtech brands. The firm remains privately held and does not disclose balance-sheet assets publicly, leaving its precise capital base opaque to outside observers. ## Sectors - InsurTech - FinTech - Mobility & Transportation ## Offices - London, United Kingdom ## People - Olivier Jaillon — Founder and Chairman - Catherine Charrier-Leflaive — Group CEO ## Questions ### How does Wakam source its distribution partnerships? Wakam works exclusively through partners—insurtechs, brokers, retailers, and digital platforms—that embed its products under their own brands. The firm's Play&Plug platform provides a self-service interface for partners to configure and launch insurance lines without building underwriting capability themselves. This makes Wakam effectively a capacity provider and product designer rather than a consumer-facing insurer. ### Is Wakam a traditional insurer or an insurtech? Wakam occupies a hybrid role: it is a regulated European insurance carrier with full underwriting licenses, but it distributes exclusively through technology-enabled partners. Unlike legacy carriers that maintain direct-to-consumer channels alongside partner distribution, Wakam has no consumer brand of its own—every policy runs under a partner's name. This positions the firm as infrastructure more than a standalone consumer insurer. ### What does Wakam's partnership with Principal Insurance represent? Principal Insurance serves as a distribution partner for Wakam in the UK motorcycle insurance market, sourcing policies that Wakam underwrites. The relationship illustrates Wakam's model: a specialist broker manages customer acquisition and branding while Wakam handles pricing, regulatory capital, and claims obligations behind the scenes. The partnership was part of Wakam's expansion into the UK following its post-Brexit regulatory setup. ### Does Wakam disclose its balance-sheet size or premium volume? No. Wakam does not publish assets under management, gross written premium, or policyholder surplus figures through its website or in generally accessible regulatory filings. As a private company, it is not obligated to provide financial statements to the public. The firm's capital base and premium scale remain opaque to outside observers. ### What is Wakam for Good and how does it relate to the insurance business? Wakam for Good is the firm's philanthropic vehicle. Available information does not clarify whether it operates as a separate foundation, a donor-advised structure, or an internal corporate social responsibility program. The entity's relationship to Wakam's insurance capital—and whether it receives funding from underwriting profits—has not been publicly detailed. ## Related profiles - [Wagner Wealth Management](https://altss.com/profile/wagner-wealth-management) - [High Point Medical Center](https://altss.com/profile/wake-forest-baptist-health-high-point-medical-center) --- Last updated: 2026-08-11T02:43:31.692Z Canonical page: https://altss.com/profile/wakam Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology