# Wayra Hispam

Wayra Hispam is an Asset Manager based in Bogotá, Colombia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bogotá, Colombia
- **Region:** Latin America
- **Address:** Bogotá, Colombia
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** hispam.wayra.com
- **LinkedIn:** https://linkedin.com/company/wayrahispam

## Regulatory record

- **Reports private funds:** No

## About

Wayra is the Corporate Venture Capital of Telefónica and its open innovation platform. Wayra invests in startups with the capacity to attract innovation to Telefónica and provides innovation services to third parties, to help them take their Open Innovation initiatives to the next level.

## Sectors

- Enterprise Software
- FinTech
- AI/ML
- Digital Health
- Mobility & Transportation

## Offices

- Santiago, Chile
- Buenos Aires, Argentina
- Lima, Peru
- Mexico City, Mexico

## People

- Andrés Saborido — CEO of Wayra
- Agustín Rotondo — Managing Director of Wayra Hispam

## Questions

### Who runs investment decisions at Wayra Hispam?

Agustín Rotondo serves as Managing Director for the Hispam region, based in Bogotá. He manages local deal teams, hub operations, and portfolio oversight. The global Wayra CEO is Andrés Saborido, who shapes investment strategy and corporate alignment with Telefónica.

### How does Wayra Hispam source proprietary deal flow?

Wayra Hispam uses open calls, startup competitions, and direct outreach through its five regional hubs. Its connection to Telefónica provides a unique sourcing channel — entrepreneurs building enterprise tech, mobility, or connectivity solutions often seek the commercial validation of a telecom partner.

### Does Wayra Hispam participate in fund commitments or only direct deals?

Wayra Hispam engages in direct equity investments at the seed and early stages. The firm does not publicly report making fund-of-fund commitments, acting instead as a direct operator of acceleration and minority-investing activities.

### What investment stages does Wayra Hispam typically target?

Pre-seed, seed, and early startup stages. The firm seeks minority equity stakes in companies that can benefit from a commercial relationship with Telefónica, with typical first checks sized for acceleration-style backing.

### How is Wayra Hispam related to Telefónica?

Wayra is Telefónica's global open innovation and corporate venture program, and the Hispam region is its Spanish-speaking Latin American unit. It is an integrated subsidiary, not a spinout, with investments funded from Telefónica's corporate treasury.

## Related profiles

- [Wayra Deutschland](https://altss.com/profile/wayra-deutschland)
- [Waystone](https://altss.com/profile/waystone-management-company)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/wayra-hispam

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