# Welara

Welara is a Multi Family Office based in New York, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** 200 Central Park South, Unit 19D, New York, NY 10019
- **Founded:** 2023
- **Assets under management:** 34 (Altss estimate)
- **Website:** welara.com
- **LinkedIn:** https://www.linkedin.com/company/welara/

## Regulatory record

- **CRD number:** 334534
- **SEC file number:** 801-133829
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/334534

## About

Welara was established in 2023 by Philip G. Potter, co-founder of Tether and former CSO of Bitfinex, and Colette K. Young, former CIO of Percival Services LLC. The founders drew on experience across family offices, institutional investors, and sovereign wealth funds to create the firm. Welara targets pre-seed through Series B stages in digital assets, direct co-investments or SPVs, fund of funds, private credit, and real estate. Confirmed sector focuses include Supply Chain & Logistics, PropTech, FinTech, Energy Transition & Renewables, ClimateTech, Digital Health, and WaterTech. Technology emphases cover Advanced Materials, AI/ML, Biotech, Semiconductors, and Web3 & Blockchain. The firm maintains exposure in North America and Europe. The firm operates from New York with an internal estimate of $34 million in assets. Philip Potter maintains ties to the Yale Club of New York City. Welara also runs the Welara Club as an adjacent professional network and supports the Fifty Vanderbilt Foundation. Welara structures client relationships on a fractional model that replicates single-family-office service without full-time dedicated staff or overhead for each client.

## Sectors

- Supply Chain & Logistics
- PropTech
- FinTech
- Energy Transition & Renewables
- ClimateTech
- Digital Health
- WaterTech

## People

- Philip G. Potter — Founder
- Colette K. Young — Founder
- Meltem Demirors — Business Partner
- Zachary Sadow — Business Partner

## Questions

### Who runs investment decisions at Welara?

Philip G. Potter and Colette K. Young serve as founders and set investment direction. Meltem Demirors and Zachary Sadow act as business partners on select mandates.

### Does Welara participate in fund commitments or only direct deals?

Welara uses direct co-investments or SPVs, fund of funds, private credit, and real estate alongside digital assets.

### What investment stages does Welara typically target?

The firm focuses on pre-seed, seed, Series A, and Series B opportunities.

### What is Welara's known posture on co-investments alongside external GPs?

Welara executes direct co-investments and SPVs and maintains a board observer seat at KMX Technologies.

## Related profiles

- [Torshen Capital Management](https://altss.com/profile/torshen-capital-management)
- [Mavros Capital Management](https://altss.com/profile/mavros-capital-management)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/welara

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology