# WEYCO Group

WEYCO Group is an Asset Manager based in Glendale, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Glendale, United States
- **Region:** North America
- **Address:** Glendale, WI, United States
- **Founded:** 1906
- **Assets under management:** Undisclosed
- **Website:** weycogroup.com

## Regulatory record

- **Reports private funds:** No

## About

WEYCO Group was founded in 1906 as Weyenberg Shoe Manufacturing Company by Peter Weyenberg. The company's identity became intertwined with the Florsheim family through decades of industry consolidation; today, Chairman and CEO Thomas W. Florsheim Jr. represents the fourth generation of family leadership. The wealth originates from the Florsheim Shoe Company, acquired by the group in the mid-20th century, and the broader men's footwear manufacturing and retail business. WEYCO operates through three primary segments: wholesale, retail, and brand licensing. The company designs and markets footwear under owned brands including Florsheim, Nunn Bush, and Stacy Adams, and under licensed brands such as BOGS and Rafters. Distribution is concentrated in North America, with wholesale accounts across the United States and Canada, alongside a direct-to-consumer e-commerce operation for each brand. In 2023, the company generated approximately $318 million in net sales, derived principally from mid-tier and upper-mid-tier men's dress and casual footwear. The company is headquartered in Glendale, Wisconsin, with operations spanning distribution centers and retail locations across the United States. WEYCO also maintains sourcing operations in Asia, including a long-standing office in China. Unlike private family offices, WEYCO's structure blurs the line between operating business and investment holding: the majority of its capital is tied up in inventory, brand assets, and working capital rather than a diversified financial portfolio. Thomas Florsheim Jr. has served as CEO since 2002, overseeing a strategy that prioritizes steady dividends and cautious balance-sheet management over rapid expansion. WEYCO differentiates itself structurally as a family-controlled public company with dual-class shares, giving the Florsheim family voting control over strategic decisions. This governance design allows the family to treat the company as a permanent capital base, resisting short-term market pressures in favor of multi-generational brand stewardship. Unlike a traditional family office that diversifies away from the originating industry, WEYCO represents concentrated, operator-led wealth retention within the footwear sector.

## Sectors

- Consumer Goods
- Retail

## People

- Thomas W. Florsheim Jr. — Chairman and CEO

## Questions

### Who runs investment and strategic decisions at WEYCO?

Thomas W. Florsheim Jr., as Chairman and CEO, guides strategic and capital-allocation decisions. The board of directors, which includes other Florsheim family members, oversees major financial commitments. Day-to-day treasury and financial planning are managed by the corporate finance team in Glendale, Wisconsin.

### What is WEYCO's capital allocation strategy beyond its core operations?

WEYCO does not operate as a diversified investment vehicle. Capital allocation focuses on organic brand growth, inventory management, small bolt-on brand acquisitions or licenses, and returning cash to shareholders through dividends. The company has maintained a consistent dividend policy for decades, reflecting its role as an income-producing asset for the family.

### How does WEYCO source and manage its branded portfolio?

The company owns the Florsheim, Nunn Bush, and Stacy Adams brands outright and holds long-term licensing agreements for BOGS, Rafters, and Forsake. Brand management and product design are handled in-house from the Wisconsin headquarters, with third-party manufacturers in Asia producing finished goods. Retail distribution includes department stores, independent shops, and company-owned e-commerce sites.

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Last updated: 2026-06-03T20:00:00.000Z

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