# Whatfix

Whatfix is an Asset Manager based in Bengaluru, India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bengaluru, India
- **Region:** Asia
- **Address:** Bengaluru, Karnataka, India
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** whatfix.com
- **LinkedIn:** https://www.linkedin.com/company/whatfix/

## Regulatory record

- **Reports private funds:** No

## About

Khadim Batti and Vara Kumar incorporated Whatfix Private Limited in 2013 in Bengaluru, India. The company offers a digital adoption platform (DAP) that overlays existing enterprise applications to guide users through workflows, provide in-app training, and automate steps. Batti serves as CEO; Kumar as CTO. The wealth origin for both founders stems from their prior experience at the enterprise software provider Impetus Technologies. Whatfix's product integrates with software such as Salesforce, Oracle, and SAP, offering features like interactive walkthroughs and analytics to reduce onboarding time. Its client base spans sectors including manufacturing and healthcare, with deployments in over 20 languages. The platform is delivered as a SaaS subscription and is SOC 2 certified (per the firm's official website, 2025). The company has raised over $280M in venture funding from investors including SoftBank Vision Fund 2 and Dragoneer Investment Group (per TechCrunch, June 2022). Whatfix maintains offices in Bengaluru (HQ), San Jose, London, Berlin, Sydney, and Singapore. The firm employs over 1,100 staff globally (per LinkedIn, 2025), with a strong presence in engineering and customer success. There is no disclosed family-office or investment-vehicle structure — Whatfix is an operating company, not an asset management entity. May 2025: Whatfix reported $100M in annual recurring revenue and announced plans for an IPO within two years (per Business Insider India, May 2025). Whatfix's structural differentiator is its position as a pure-play digital adoption platform that targets not only new software rollouts but also ongoing compliance and productivity improvements — a niche where enterprise software vendors often lack native tools. The firm's post-revenue focus and $100M ARR milestone make it one of the largest independent DAP providers globally, competing primarily with WalkMe.

## Sectors

- Enterprise Software
- Cloud & SaaS

## Offices

- San Jose, California, United States
- London, United Kingdom
- Berlin, Germany
- Sydney, Australia
- Singapore

## People

- Khadim Batti — Co-Founder and CEO
- Vara Kumar — Co-Founder and CTO

## Questions

### Who founded Whatfix, and what is their background?

Whatfix was founded in 2013 by Khadim Batti (CEO) and Vara Kumar (CTO). Both previously worked at Impetus Technologies, an enterprise software provider based in India.

### What does Whatfix's digital adoption platform actually do?

The platform overlays enterprise applications like Salesforce, Oracle, and SAP to guide users through tasks step-by-step, provide in-app training, and automate repetitive processes. It also collects analytics on feature usage to help organizations optimize software adoption (per the firm's official website, 2025).

### How many employees does Whatfix have?

As of 2025, Whatfix employs over 1,100 professionals globally across engineering, sales, and customer success teams, per LinkedIn (2025).

### What is the ownership structure of Whatfix?

There is no publicly disclosed family-office or investment-vehicle structure. Whatfix is a private operating company financed by venture capital from SoftBank Vision Fund 2, Dragoneer Investment Group, and others (per TechCrunch, June 2022). The firm has not disclosed any asset-management arm.

### What notable companies use Whatfix?

Whatfix's client list includes over 1,000 businesses, among them Fortune 500 companies such as Amazon and Siemens (per the firm's official website, 2025). Specific sector names are not always publicly disclosed.

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Last updated: 2026-08-10T20:11:24.188Z

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