# White Hibiscus Capital

White Hibiscus Capital is a Private Equity based in Houston, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Houston, United States
- **Region:** North America
- **Address:** 4027 Pinecrest Hollow, Houston, TX 77084, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** whitehibiscuscapital.com
- **LinkedIn:** https://www.linkedin.com/company/white-hibiscus-capital

## Regulatory record

- **CRD number:** 317079
- **SEC file number:** 802-122605
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/317079

## About

White Hibiscus Capital is a Delaware, USA based early stage Venture Capital company providing funding to technology enabling commerce startups in Africa and Israel. It offers venture funding, co-investment, fund raising, mentorship, access to market, and education. Its focus is commerce enabling technologies including Fintech, InsuTech, HealthTech, EduTech, SaaS, eCommerce, and eMarketplace. It is a new Fund backed by experienced GPs with combined 55 years of experiences.

## Sectors

- FinTech
- InsurTech
- Digital Health
- Education
- Enterprise Software
- eCommerce

## Offices

- House 8 Riviera Court, Chief Yesufu Abiodun Way Oniru, Victoria Island, Lagos, Nigeria

## People

- Bade Aluko — Managing Partner
- Guy Ellis — General Partner
- Lolu Akindele — Venture Partner
- Kessington Okundaye — Venture Partner
- Ajuma Ataguba — Venture Partner

## Questions

### Who runs investment decisions at White Hibiscus Capital?

Bade Aluko serves as Managing Partner, with Guy Ellis as General Partner. The firm lists three additional Venture Partners — Lolu Akindele, Kessington Okundaye, and Ajuma Ataguba — who are expected to contribute to deal sourcing, due diligence, and portfolio support. The exact investment-committee composition is not publicly stated.

### How does White Hibiscus Capital source proprietary deal flow?

The firm leans on the partners’ 30-year operating history in Africa, framing its network of entrepreneurs, conglomerate relationships, and prior angel exits as the origination engine. It accepts inbound pitch decks and maintains a physical presence in Lagos’s Victoria Island district, which embeds it in Nigeria’s startup corridor. No structured scout program or exclusive university pipelines are disclosed.

## Related profiles

- [White Bridge Investments](https://altss.com/profile/white-bridge-investments)
- [WhiteGreyBlack](https://altss.com/profile/whitegreyblack)

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Last updated: 2026-08-11T15:08:32.892Z

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