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WILLIE J. PRICE, INC
WILLIE J. PRICE, INC is a single family office based in Atlanta; the Altss profile covers its classification, headquarters, registration, AUM band, and key...
WILLIE J. PRICE, INC
WILLIE J. PRICE, INC is an SEC-registered investment adviser. It has 1 employee and 1 investment adviser. The firm is based in [insert location].
General information
Firm type
Single Family Office
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Principals
Willie J. Price
Founder
Frequently asked questions
Who runs investment decisions at WILLIE J. PRICE, INC?
All available public records indicate Willie J. Price serves as the firm's principal and controlling decision-maker. His background includes board directorships at community banks and the Federal Home Loan Bank of Atlanta, suggesting hands-on portfolio oversight rooted in financial-services expertise. No additional investment committee members or external CIO are publicly disclosed.
What is the source of the family's wealth?
The wealth appears tied to Price's career in banking and insurance, including leadership roles at regulated financial institutions and service on the board of the Federal Home Loan Bank of Atlanta. The exact origin — whether through operating-company sales, carried interest, or accumulated compensation — has not been publicly detailed by the family.
Does WILLIE J. PRICE, INC accept outside capital?
No. The firm operates as a proprietary single-family office with no external fundraising, no reported limited partners, and no marketing presence. It is structured solely to manage Price family assets across a diversified, multi-asset mandate.
What is the firm's known investment posture on co-investments?
No public record confirms co-investment activity alongside external general partners. The office's low profile makes it unlikely to appear in syndicated deal announcements, though its principal's network within Southeastern financial circles could facilitate opportunistic club-style participation.
Which sectors or asset classes does the firm avoid?
No explicit exclusions are documented. However, the principal's background in community banking, insurance, and regulated finance suggests a preference for stable, cash-flowing assets over venture-stage technology or speculative sectors. The absence of any venture-capital footprint in public records supports this inference.
Does the firm maintain any philanthropic structures?
None are documented under the WILLIE J. PRICE, INC name or in readily searchable foundation filings. Philanthropic activity may occur through personal giving or donor-advised funds not traced to the corporate entity.
How is the office structured for succession?
No succession plan is publicly disclosed. The single-family-office structure, single-principal leadership, and absence of next-generation professionals in the public record suggest the office's continuity design remains private — a common feature among first-generation Southeastern family offices.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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