# WILLIE J. PRICE, INC

WILLIE J. PRICE, INC is a RIA based in Atlanta, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Atlanta, GA, United States
- **Assets under management:** Undisclosed

## Regulatory record

- **CRD number:** 115226
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/115226

## About

WILLIE J. PRICE, INC is a state-registered investment adviser. It has 1 employee and 1 investment adviser.

## People

- Willie J. Price — Founder

## Questions

### How is the office structured for succession?

No succession plan is publicly disclosed. The single-family-office structure, single-principal leadership, and absence of next-generation professionals in the public record suggest the office's continuity design remains private — a common feature among first-generation Southeastern family offices.

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- [Williams-Sonoma](https://altss.com/profile/williams-sonoma)
- [Willow Run Capital](https://altss.com/profile/willow-run-capital)

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Last updated: 2026-07-06T01:24:28.899Z

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