# Willow Growth Partners

Willow Growth Partners is a Private Equity based in Los Angeles, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** www.willowgrowth.com
- **LinkedIn:** https://www.linkedin.com/company/willow-growth-partners

## Regulatory record

- **CRD number:** 323423
- **SEC file number:** 802-127258
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/323423

## About

Willow Growth Partners is an emerging growth fund providing early capital to entrepreneurs building next-generation, values-led consumer brands. The firm invests in and supports founders building iconic consumer brands, with a strategy rooted in values-led brands, strong fundamentals, and optimal capital structure. Willow typically leads the first institutional round for brands generating $1–5M in revenue and takes a founder-first partnership approach.

## Sectors

- Food & Bev
- Beauty
- Family Wellness
- Health & Wellness

## People

- Deborah Benton — Founder & Managing Partner
- Amanda Schutzbank — Co-Founder & General Partner
- Ellie Wanninger — Investor
- Joshua Dau — Investor
- John Cochran — Operating Partner
- Silvia Mazzucchelli — Operating Partner

## Questions

### Did Willow Growth Partners manage a single fund or multiple vehicles?

Willow Growth Partners never publicly announced a fund close, nor did it market specific vehicle names or vintages to the institutional LP community. This silence makes it impossible to confirm whether the firm deployed out of a single committed fund, a series of special-purpose vehicles, or a rolling capital vehicle — though the lack of Form ADV filings leans against a traditional commingled fund structure with outside institutional limited partners.

### How is Willow Growth Partners related to other LA venture firms from the same era?

Willow Growth Partners operated alongside a cohort of boutique LA seed funds — including Amplify, Crosscut, and TenOneTen — that helped define the 'Silicon Beach' venture ecosystem before larger coastal and crossover funds entered the market en masse. Unlike some peers, Willow Growth never scaled into a multi-fund platform, never raised a growth-stage vehicle, and never built a public brand around content or community programming.

## Related profiles

- [Willis & Smith Capital](https://altss.com/profile/willis-smith-capital)
- [Willows Investments](https://altss.com/profile/willows-investments)

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Last updated: 2026-08-11T15:08:32.892Z

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