# Willow Run Capital

Willow Run Capital is a RIA based in Walnut Creek, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Walnut Creek, United States
- **Region:** North America
- **Address:** Atlanta, GA, United States
- **Founded:** 2021
- **Assets under management:** $50M - $200M (Altss estimate)
- **Website:** willowruncap.com
- **LinkedIn:** https://www.linkedin.com/company/willow-run-capital

## Regulatory record

- **CRD number:** 329036
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/329036

## About

WILLOW RUN CAPITAL is a state-registered investment adviser with offices in WALNUT CREEK, CA. They provide investment advice to clients. Their services are available to individuals, families, and institutions.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- Digital Health
- Industrial Tech

## People

- Dan Weidenbach — Founder & Managing Partner

## Questions

### Who runs investment decisions at Willow Run Capital?

Dan Weidenbach, the founder and managing partner, makes all investment decisions. He established the office in 2021 after selling a family-owned commercial landscaping business to a private-equity-backed consolidator. Weidenbach draws on that operational experience to evaluate founder-led B2B software companies.

### How does Willow Run Capital source proprietary deal flow?

The firm sources through founder referrals, regional operator networks in the Southeast and Texas, and direct outreach to bootstrapped companies that have not hired an investment banker. Weidenbach deliberately avoids intermediated auction processes, targeting the large pool of profitable vertical SaaS and supply-chain companies that never attract institutional attention.

### Does Willow Run take control positions or primarily use minority structures?

Willow Run uses minority equity and structured debt instruments rather than control buyouts. The firm describes its capital as patient and non-pressuring, designed for founders who want growth financing without a forced exit timeline. This aligns with a stated thesis of backing companies that 'never want to be sold.'

### What revenue stage does Willow Run target?

The firm targets B2B software companies with $2 million to $10 million in annual recurring revenue. This stage sits between angel and early institutional venture capital, where many bootstrapped vertical SaaS companies operate profitably but have limited access to growth capital.

### Which sectors does Willow Run explicitly avoid?

The firm focuses narrowly on B2B vertical SaaS, industrial automation, and supply-chain technology. Consumer-facing startups, hardware-heavy businesses, and life sciences fall outside the mandate. Willow Run also avoids any company that requires a large syndicated Series A-style raise with institutional venture lead investors.

## Related profiles

- [WILLIE J. PRICE, INC](https://altss.com/profile/willie-j-price-inc)

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Last updated: 2026-07-06T01:24:28.999Z

Canonical page: https://altss.com/profile/willow-run-capital

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