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Willow Street Group
Barbara Hoeft launched Willow Street Group in 2005. The firm began as a Wyoming trust company and expanded into fiduciary services for families seeking custom...
Willow Street Group
Barbara Hoeft launched Willow Street Group in 2005. The firm began as a Wyoming trust company and expanded into fiduciary services for families seeking custom trust structures. Willow Street provides corporate trustee services and private trust company administration. It supports estate, tax, and succession planning through direct engagement with families and their advisors. The firm operates in North America with emphasis on Nevada and Wyoming jurisdictions. Confirmed activities include philanthropic and mission-related structures alongside real estate and private equity administration. The team includes Chairman and CEO Phillip J. Harrington, Jr. and Independent Director Laurent Roux. Willow Street maintains membership in the UHNW Institute and Wyoming Trust Association. Integration of Laurel Trust Company occurred between 2024 and 2026. Willow Street operates as a boutique fiduciary independent of larger asset managers. Its structure centers on long-term administration of family trust companies rather than investment management mandates.
General information
Firm type
Multi Family Office
Year founded
2005
Location
Region
North America
Country
United States
City
Jackson
Corporate office
Jackson, WY, United States
Principals
Barbara Hoeft
Founder and Senior Managing Director
Phillip J. Harrington, Jr.
Chairman and CEO
Laurent Roux
Independent Director
Sector focus
Frequently asked questions
Who leads investment decisions at Willow Street Group?
Willow Street Group focuses on fiduciary administration rather than direct investment selection. Barbara Hoeft and Phillip J. Harrington, Jr. oversee firm operations and client structures.
How does Willow Street Group source its client engagements?
The firm receives referrals from multi-family offices and advisors seeking Nevada and Wyoming trust solutions. It maintains relationships through professional networks including the UHNW Institute.
Is Willow Street Group structured as a single family office or multi-family office?
Willow Street Group operates as a multi-family office providing services to multiple client families. It does not manage a single family's capital exclusively.
Does Willow Street Group participate in fund commitments or direct deals?
The firm supports administration of structures that may hold private equity and real estate positions. It does not make fund commitments on its own behalf.
Where does Willow Street Group maintain its primary operations?
Headquarters sit in Jackson, Wyoming. Services extend to Nevada trust structures through the integration of Laurel Trust Company.
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