# Willows Investments

Willows Investments is an Asset Manager based in Purley, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Purley, United Kingdom
- **Region:** Europe
- **Address:** Purley, United Kingdom
- **Founded:** 2007
- **Assets under management:** Undisclosed
- **Website:** www.willows.uk.com
- **LinkedIn:** https://www.linkedin.com/company/willows-investments-limited

## Regulatory record

- **Reports private funds:** No

## About

Willows Investments (WI) is an impact investment initiative launched by Stephen Brenninkmeijer in 2007. It supports non-listed companies and funds that use market mechanisms to address the most pressing societal challenges. Willows Investments UK focuses primarily on environmental/climate change-strategy and solutions, finance and education, as well as socially driven enterprises. WI provides funding and strategic support to businesses and funds that create measurable positive social outcomes.

## People

- Stephen Brenninkmeijer

## Questions

### How does Willows Investments structure its investments?

Willows executes direct equity investments across growth-stage companies, using common equity, preferred stock, or convertible instruments. The firm does not publicly operate as a fund-of-funds, nor does it appear to allocate capital through external GP commitments. This direct-deployment model gives it a posture more aligned with permanent-capital or deal-by-deal structures than with blind-pool fund cycles.

### Which geographies does Willows Investments cover?

The firm is headquartered in Purley, United Kingdom, and the available evidence points to a UK-centric portfolio. The generalist mandate does not explicitly restrict geography, but the absence of satellite offices and the regional HQ location suggest deployment concentrates on UK-domiciled growth companies, with potential opportunistic reach into European markets.

## Related profiles

- [Willow Growth Partners](https://altss.com/profile/willow-growth-partners)
- [WillowTree Investments](https://altss.com/profile/willowtree-investments)

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Last updated: 2026-08-11T15:08:32.892Z

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