# WILsquare Capital

WILsquare Capital is an Asset Manager based in St. Louis, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** St. Louis, United States
- **Region:** North America
- **Address:** St. Louis, MO, United States
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** www.wilsquare.com
- **LinkedIn:** https://www.linkedin.com/company/wilsquare-capital-llc

## Regulatory record

- **CRD number:** 296504
- **SEC file number:** 801-118763
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/296504

## About

WILsquare Capital is an SEC-registered investment adviser in St. Louis, MO, registered since 2020. The firm manages approximately $171 million in regulatory assets. It has 10 employees and 10 investment advisers.

## Questions

### What is WILsquare Capital's geographic focus?

WILsquare Capital concentrates on the Midwestern and Southern United States, with a particular emphasis on founder- and family-owned businesses in those regions. The firm's St. Louis headquarters positions it centrally to source and manage investments across the American heartland.

### What types of companies does WILsquare Capital target?

The firm targets lower-middle-market companies, primarily in the industrial, business services, and distribution sectors. It focuses on control buyouts and growth equity opportunities in founder-owned businesses seeking a transitional partner.

### How does WILsquare Capital source its deals?

WILsquare emphasizes proprietary, relationship-based deal sourcing through its regional network. By operating outside saturated coastal markets, the firm accesses opportunities that are often less intermediated by broad auction processes.

### Is WILsquare Capital a generalist or sector-focused investor?

WILsquare is a generalist within the lower middle market, with known activity in industrial businesses, business services, and distribution. It does not publicly restrict itself to a narrow set of sectors but applies a consistent operational improvement playbook.

## Related profiles

- [Wilson Hill Ventures](https://altss.com/profile/wilson-hill-ventures)
- [Winacore Capital](https://altss.com/profile/winacore-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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