# Winch Financial

Winch Financial is a Bank / Wealth / Trust based in Appleton, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Appleton, United States
- **Region:** North America
- **Address:** Appleton, WI, United States
- **Founded:** 1994
- **Assets under management:** Undisclosed
- **Website:** www.winchfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/winch-financial

## Regulatory record

- **CRD number:** 110194
- **SEC file number:** 801-55488
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/110194

## About

Winch Financial is an SEC-registered investment adviser in Appleton, WI, registered since 1998. The firm manages approximately $580 million in regulatory assets. It has 18 employees and 17 investment advisers.

## Questions

### How is Winch Financial compensated?

Winch Financial operates on a fee-based model, charging clients a percentage of assets under management or fixed retainer fees. This structure aligns advisor compensation with portfolio performance and long-term client outcomes rather than transaction volume or product commissions.

### Does Winch Financial manage institutional or retirement-plan assets?

Yes. The firm's SEC filings confirm it provides advisory services to corporate retirement plans, including 401(k) and profit-sharing plans, alongside its individual wealth management practice. It acts as a fiduciary in selecting and monitoring plan investment lineups.

### What asset classes does Winch Financial typically allocate to?

The firm constructs portfolios spanning equities, fixed income, real estate, and private credit. Its emphasis on tax efficiency often leads to heavier use of individual municipal bonds and low-turnover equity strategies rather than mutual funds or ETFs for taxable clients.

### Is Winch Financial an independent firm or part of a larger financial institution?

Winch Financial is fully independent. It has not been acquired by a bank, aggregator platform like Focus Financial or Hightower, or a national brokerage. The firm has operated under Michael Winch's ownership since its founding in 1994.

## Related profiles

- [WinCap Financial](https://altss.com/profile/wincap-financial)
- [Winchester College](https://altss.com/profile/winchester-college)

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Last updated: 2026-06-03T20:00:00.000Z

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