# Winona Capital

Winona Capital is a Private Equity based in Chicago, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Chicago, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** www.winonacapital.com
- **LinkedIn:** https://www.linkedin.com/company/winonacapital

## Regulatory record

- **CRD number:** 162882
- **SEC file number:** 801-79787
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/162882

## About

Winona Capital is an SEC-registered investment adviser in Chicago, IL, registered since 2014. The firm manages $256 million in regulatory assets. It has 6 employees and 4 investment advisers.

## Sectors

- Consumer & Retail

## Questions

### Does Winona Capital take minority or majority positions?

Winona Capital invests across the structure spectrum, including minority growth equity stakes, majority recapitalizations, and management buyouts. The firm's flexibility on position size reflects its focus on aligning with founder-owners rather than imposing a single transaction template. Specific deal structures depend on the company's stage and the objectives of existing shareholders.

### Which sectors does Winona Capital explicitly avoid?

Winona Capital is exclusively focused on consumer-facing businesses and does not invest in technology infrastructure, healthcare services, industrials, or financial services. Within consumer, the firm has not publicly disclosed exposure to restaurants or multi-unit retail operations, concentrating instead on branded product and direct-to-consumer service companies.

## Related profiles

- [Winnipeg Ventures](https://altss.com/profile/winnipeg-ventures)
- [Winreal Investment](https://altss.com/profile/winreal-investment)

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Last updated: 2026-06-03T20:00:00.000Z

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