# Wisetack

Wisetack is a Financial Technology based in San Francisco, United States.

## Overview

- **Organization type:** Financial Technology
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.wisetack.com
- **LinkedIn:** https://www.linkedin.com/company/wisetack

## Regulatory record

- **Reports private funds:** No

## About

Offer monthly payments for HVAC, plumbing, pest control, and more. Wisetack helps home service pros grow with easy financing customers trust.

## Sectors

- FinTech
- Consumer Lending
- Home Services

## People

- Bobby Tzekin — CEO and Co-Founder
- Kolya Klymenko — CTO and Co-Founder
- Katya Baron — Chief Capital Officer
- Sean Devlin — Head of Product
- Iris Pfeifer — Leads sales, marketing, and partnerships
- Kala Sherman-Presser — General Counsel
- Scott Rhode — Head of Compliance and Bank Partnerships
- Mark Peters — VP of Risk
- Tony Tai — Head of Customer Experience
- Rebecca Pigg — VP of People
- Ryan Steffner — Finance Leader

## Questions

### How does Wisetack fund the loans it originates?

Wisetack does not lend from its own balance sheet. The company originates loans that are funded through committed capital partnerships with regulated financial institutions. In 2024, the firm partnered with U.S. Bank, and in 2025 it added a committed capital arrangement with Group 1001 Insurance. Wisetack provides the customer-facing technology, merchant integrations, and transaction underwriting while the bank or insurance partner provides the loan capital.

### Who makes the final credit decision on a Wisetack loan?

The precise responsibility split between Wisetack and its bank partners is not publicly detailed. Wisetack, through its VP of Risk Mark Peters and its underwriting technology, evaluates applicant creditworthiness at the point of sale. The funding partner extends the credit based on Wisetack's underwriting recommendation and the bank's own credit policy parameters. The firm does not disclose the statistical model or approval-rate authority boundaries it holds within the partnership.

### What distinguishes Wisetack from general point-of-sale lenders like Affirm or Klarna?

Wisetack focuses exclusively on in-person home-service verticals — HVAC, plumbing, pest control, and similar trades — rather than ecommerce or retail checkouts. Its head of sales and marketing, Iris Pfeifer, previously worked on the early go-to-market team at Affirm. The service-provider focus requires different underwriting data and a longer, higher-dollar loan profile than typical online-basket financing. The integration model also differs: Wisetack embeds inside the software platforms that contractors already use for scheduling and invoicing.

### How does Wisetack integrate with a contractor's existing workflow?

Wisetack provides APIs that software platforms serving home-service businesses embed directly into their products. Contractors do not leave their scheduling or invoicing environment to offer financing. The customer receives a pay-over-time option at the point of sale, applies in a few clicks, and receives a near-instant decision. Software platforms that embed Wisetack are cited by the firm as driving growth through higher average ticket sizes.

## Related profiles

- [Hello Alice](https://altss.com/profile/hello-alice)

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Last updated: 2026-06-03T20:00:00.000Z

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