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Wix.com
Get everything you need to build a website your way. Wix’s free, easy-to-use website builder offers 2,000+ templates, built-in AI tools and a custom domain.
Wix.com
Get everything you need to build a website your way. Wix’s free, easy-to-use website builder offers 2,000+ templates, built-in AI tools and a custom domain.
General information
Firm type
other
Year founded
2006
Location
Region
Middle East
Country
Israel
City
Tel Aviv-Yafo
Corporate office
Tel Aviv-Yafo, Israel
Principals
Avishai Abrahami
CEO & Co-founder
Frequently asked questions
Who runs product and strategy at Wix?
Avishai Abrahami is co-founder and CEO, leading overall product direction and corporate strategy. He has served in the role since the company's founding in 2006. Wix's executive team also includes a President and COO, as well as a CFO overseeing its publicly reported financials.
How does Wix generate revenue?
Wix operates a freemium SaaS model. Users can build and publish sites for free, with premium plans starting at approximately $23 per month unlocking custom domains, e-commerce, scheduling, and removal of Wix branding. Additional revenue comes from business solutions such as payments processing and marketing integrations.
What is Wix Capital and how does it operate?
Wix Capital is the company's strategic investment arm, making minority investments in early-stage technology startups that complement or extend Wix's platform capabilities. It is not an independent fund but a corporate venture vehicle deploying from the parent company's balance sheet.
How does Wix's AI capability compare to other site builders?
Wix has invested heavily in AI-driven design, including an AI Portfolio Generator that automatically organizes uploaded work into titled projects with descriptions. The company positions this as a differentiator against competitors by reducing the time from sign-up to a publishable site, though the broader market continues to adopt similar generative tools.
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