Wix.com

Avishai Abrahami is co-founder and CEO, leading overall product direction and corporate strategy. He has served in the role since the company's founding in 2006. Wix's executive team also includes a President and COO, as well as a CFO overseeing its publicly reported financials.

Wix operates a freemium SaaS model. Users can build and publish sites for free, with premium plans starting at approximately $23 per month unlocking custom domains, e-commerce, scheduling, and removal of Wix branding. Additional revenue comes from business solutions such as payments processing and marketing integrations.

Wix Capital is the company's strategic investment arm, making minority investments in early-stage technology startups that complement or extend Wix's platform capabilities. It is not an independent fund but a corporate venture vehicle deploying from the parent company's balance sheet.

No. Wix is a publicly traded technology company listed on the NASDAQ. It does not manage a family's private wealth or operate as a single-family or multi-family office. Its co-founders may maintain separate family office structures, but those are unrelated to Wix's corporate operations.

Wix has invested heavily in AI-driven design, including an AI Portfolio Generator that automatically organizes uploaded work into titled projects with descriptions. The company positions this as a differentiator against competitors by reducing the time from sign-up to a publishable site, though the broader market continues to adopt similar generative tools.