# Wix.com

Wix.com is an other based in Tel Aviv-Yafo, Israel.

## Overview

- **Organization type:** other
- **Headquarters:** Tel Aviv-Yafo, Israel
- **Region:** Middle East
- **Address:** Tel Aviv-Yafo, Israel
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** www.wix.com

## About

Get everything you need to build a website your way. Wix’s free, easy-to-use website builder offers 2,000+ templates, built-in AI tools and a custom domain.

## People

- Avishai Abrahami — CEO & Co-founder

## Questions

### Who runs product and strategy at Wix?

Avishai Abrahami is co-founder and CEO, leading overall product direction and corporate strategy. He has served in the role since the company's founding in 2006. Wix's executive team also includes a President and COO, as well as a CFO overseeing its publicly reported financials.

### How does Wix generate revenue?

Wix operates a freemium SaaS model. Users can build and publish sites for free, with premium plans starting at approximately $23 per month unlocking custom domains, e-commerce, scheduling, and removal of Wix branding. Additional revenue comes from business solutions such as payments processing and marketing integrations.

### What is Wix Capital and how does it operate?

Wix Capital is the company's strategic investment arm, making minority investments in early-stage technology startups that complement or extend Wix's platform capabilities. It is not an independent fund but a corporate venture vehicle deploying from the parent company's balance sheet.

### How does Wix's AI capability compare to other site builders?

Wix has invested heavily in AI-driven design, including an AI Portfolio Generator that automatically organizes uploaded work into titled projects with descriptions. The company positions this as a differentiator against competitors by reducing the time from sign-up to a publishable site, though the broader market continues to adopt similar generative tools.

## Related profiles

- [Willpower Venture Capital](https://altss.com/profile/willpower-venture-capital-llc)
- [WL Ross & Co](https://altss.com/profile/wl-ross-and-co)

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Source record modified: 2026-06-03T20:00:00.000Z

Last verified: not supplied by this public snapshot.

## Sources and provenance

- Organization website as recorded: https://www.wix.com/
Source links do not imply that every field was verified on the page modification date. See [Altss methodology](https://altss.com/methodology).

Canonical page: https://altss.com/profile/wixcom

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology