Asset ManagerRIA · CRD 107660SEC-Registered

Updated:

Woodley Farra

WOODLEY FARRA is an SEC-registered investment adviser in INDIANAPOLIS, IN, since 1995. The firm manages $2.3 billion in assets. It has 14 employees and 9...

Woodley Farra

WOODLEY FARRA is an SEC-registered investment adviser in INDIANAPOLIS, IN, since 1995. The firm manages $2.3 billion in assets. It has 14 employees and 9 investment advisers.

General information

Firm type

Asset Manager

Year founded

1996

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Indianapolis

Corporate office

New York, NY, United States

Principals

David R. Farra

Chief Investment Officer

David E. Woodley

Chief Executive Officer

Sector focus

EquitiesFixed IncomeGlobal Macro

Frequently asked questions

Who manages investment decisions at Woodley Farra?

David R. Farra serves as Chief Investment Officer and co-founded the firm in 1996. He is responsible for portfolio construction and macro strategy. David E. Woodley is CEO and oversees firm strategy and client relationships. Both are former executives at Weiss, Peck & Greer.

What is Woodley Farra's investment approach?

Woodley Farra uses a concentrated equity strategy with 20–30 holdings, combining bottom-up fundamental analysis with a top-down macroeconomic view. The firm targets long-term capital appreciation and avoids leverage or derivatives, focusing on high-conviction positions across global equity and fixed-income markets.

Does Woodley Farra only invest in public equities?

No. While equities are a core holding, Woodley Farra also allocates to fixed income, including investment-grade and high-yield bonds, and uses cash as a tactical asset. The firm's macro overlay means it adjusts asset-class exposure based on economic conditions.

How does Woodley Farra source its investment ideas?

Ideas come from in-house fundamental research, meetings with company management, and macroeconomic trend analysis. The firm does not rely on external research providers or quantitative models, emphasizing analyst judgment and deep due diligence.

Is Woodley Farra registered as an investment adviser?

Yes. Woodley Farra is registered with the U.S. Securities and Exchange Commission as an investment adviser and files Form ADV. The firm is subject to regulatory oversight and annual audits.

What types of clients does Woodley Farra serve?

The firm serves institutional clients including endowments, foundations, and family offices, as well as high-net-worth individuals. It manages separate accounts tailored to client-specific objectives and risk tolerances.

What is Woodley Farra's known position on co-investments?

There is no public evidence that Woodley Farra participates in co-investments or manages alternative asset funds. The firm's documented activity focuses on traditional separate-account management in public markets.

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