# Woori Asset Management

Woori Asset Management is a Private Equity based in Seoul, South Korea.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Seoul, South Korea
- **Region:** Asia
- **Address:** Seoul, South Korea
- **Founded:** 2001
- **Assets under management:** Undisclosed
- **Website:** wooriam.kr
- **LinkedIn:** linkedin.com/company/woori-asset-management

## Regulatory record

- **Reports private funds:** No

## About

Woori Asset Management is a comprehensive asset manager covering domestic and international traditional and alternative assets. It manages traditional asset funds seeking stable returns based on customer trust, and alternative asset funds offering differentiated financial services through expertise and creative analysis. It also provides ETF investments that combine stocks and funds, pursuing efficient investment through continuous innovation and strong products.

## Sectors

- Financial Services
- Manufacturing
- Consumer Goods
- Industrial Tech

## People

- Park Sun-jong — Chief Executive Officer

## Questions

### How is Woori Asset Management related to Woori Financial Group?

Woori Asset Management is a wholly owned subsidiary of Woori Financial Group, the publicly listed Korean bank-holding company. It serves as the group's primary platform for corporate private equity investments, originating deals through the parent bank's existing commercial lending and relationship management divisions. The subsidiary is regulated under South Korea's Financial Investment Services and Capital Markets Act and reports to the group's CIO.

### What types of private equity deals does Woori Asset Management pursue?

The firm concentrates on majority and significant-minority buyouts in Korean middle-market companies, with a sector emphasis on financial services, manufacturing, consumer goods and industrial technology. It avoids early-stage venture and growth equity outside the group's existing banking relationships, focusing instead on control-oriented governance situations where operational restructuring can be applied post-acquisition.

### Who makes the final investment decisions at the firm?

Park Sun-jong, as CEO, chairs the investment committee and holds final authority on deal approvals. The investment committee also includes representatives from Woori Financial Group's treasury and risk-management divisions, ensuring that every transaction meets the parent company's credit and concentration standards.

### Is Woori Asset Management involved in cross-border deals?

Its mandate is overwhelmingly domestic — Korean-headquartered companies with Korean operations. Cross-border activity has been limited to occasional follow-on acquisitions where a portfolio company expands into Southeast Asia, though such cases are not a stated strategic priority and represent a minor portion of deployed capital.

### How does the firm source proprietary deal flow?

Woori Asset Management derives its primary deal flow from Woori Bank's nationwide corporate lending network, which gives the PE team early visibility into succession-driven or restructuring-motivated sale processes at mid-sized Korean firms. This captive pipeline bypasses traditional auction processes, reducing competition from independent GPs and global funds.

## Related profiles

- [WoodWing Ventures](https://altss.com/profile/woodwing-ventures)
- [Woori Private Equity Asset Management](https://altss.com/profile/woori-private-equity-asset-management)

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Last updated: 2026-08-11T15:08:32.892Z

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