# WordStream

WordStream is an other based in Boston, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** Boston, MA, United States
- **Assets under management:** Undisclosed
- **Website:** wordstream.com

## Regulatory record

- **Reports private funds:** No

## About

WordStream makes online advertising easy! Our blog, free tools and learning resources can help you master digital advertising and grow your business.

## Sectors

- AdTech
- Enterprise Software
- Marketing & Advertising

## Questions

### Who owns WordStream?

WordStream is owned by Gannett Co., the largest US newspaper publisher by circulation. It operates as part of Gannett's marketing technology division, LocaliQ, which provides a suite of digital marketing solutions for small businesses and agencies (per Gannett corporate filings, 2024).

### Does WordStream offer managed services or just software?

WordStream offers both self-serve software tools—such as the Google Ads Performance Grader and keyword research tool—and managed marketing services through LocaliQ. Its tagline 'Online Advertising Made Easy' reflects a focus on simplifying digital ad management for non-experts (per WordStream website, 2026).

### What types of businesses does WordStream serve?

WordStream targets small to midsize businesses and marketing agencies. It claims to have served 509,000 businesses and delivered 279 million leads and $15.9 billion in revenue across its client base (per WordStream website, 2026). Its tools are designed for advertisers with limited PPC expertise.

### Which platforms does WordStream support?

WordStream specializes primarily in Google Ads, offering tools for optimization, performance grading, and keyword research. Its free keyword tool uses 'the latest Google Search data.' The company also covers broader digital advertising topics on its blog, including AI and competitor analysis (per WordStream website, 2026).

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Last updated: 2026-06-03T20:00:00.000Z

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