# WVV Capital

WVV Capital is a Private Equity based in Milwaukee, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Milwaukee, United States
- **Region:** North America
- **Address:** Milwaukee, WI, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.wvvcapital.com
- **LinkedIn:** https://www.linkedin.com/company/wvvcapital

## Regulatory record

- **Reports private funds:** No

## About

WVV Capital is a Venture Capital firm based in Milwaukee, Wisconsin. It invests in startups across sectors including healthcare, manufacturing, and financial technology. The firm facilitates relationships between startups and large corporations, utilizing its team's expertise to support growth and innovation.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- Consumer
- Business Services

## People

- Cory L. Nettles — Founder and Managing Director

## Questions

### Who runs investment decisions at WVV Capital?

Cory L. Nettles, the firm's founder and managing director, leads investment decisions. Nettles served as Secretary of the Wisconsin Department of Commerce before launching WVV and has extensive board experience across regional institutions including the Greater Milwaukee Foundation and We Energies.

### Does WVV Capital focus exclusively on the Midwest?

WVV's core geographic focus is the Upper Midwest — Wisconsin, Illinois, Minnesota, Michigan, and Ohio — but the firm will pursue opportunities in other underserved US markets when the founder-market fit and return profile align with its strategy.

### What investment stages does WVV Capital target?

The firm invests across seed, early-stage, and growth rounds, maintaining flexibility to back companies at the point where its operational expertise and regional network can most influence the trajectory.

### Is WVV Capital a venture capital firm or a private equity firm?

WVV operates as a hybrid, combining early-stage venture investments with growth equity and buyout exposure, predominantly in companies where a Midwestern presence and patient capital create compounding advantages.

### Does WVV Capital have a diversity mandate?

Yes. Founder Cory Nettles established WVV with an explicit commitment to backing Black, Latino, and women entrepreneurs who are systematically undercapitalized. That mandate is integrated into sourcing and investment decisions rather than treated as a sidecar program.

### What is WVV's known posture on co-investments?

WVV routinely co-invests alongside regional and national funds seeking on-the-ground coverage in the Midwest, a structure that allows larger pools of capital to access deals the firm originates through its local network.

### Does WVV Capital disclose its fund size or AUM?

No. WVV has not publicly disclosed assets under management or specific fund sizes — a posture common among smaller, concentrated platforms that prioritize operating flexibility over marketing scale.

## Related profiles

- [Wuxi Xinwu District Wangzhuang Technology Entrepreneurship Development Center](https://altss.com/profile/wuxi-xinwu-district-wangzhuang-technology-entrepreneurship-development-center)
- [WWVentures](https://altss.com/profile/wwventures)

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Last updated: 2026-06-03T20:00:00.000Z

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