# Xoxoday

Xoxoday is an Asset Manager based in Bangalore, India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bangalore, India
- **Region:** Asia
- **Address:** AKR Infinity, 2nd Floor, Plot Sy. no. 113, Krishna Reddy Industrial Area, 7th Mile Hosur Road, Bengaluru, Karnataka, India - 560068
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** www.xoxoday.com
- **LinkedIn:** https://www.linkedin.com/company/xoxoday

## Regulatory record

- **Reports private funds:** No

## About

Empowering 5000+ global brands to engage employees, customers, sales, and channel partners through comprehensive solutions.

## Sectors

- Enterprise Software
- FinTech

## Offices

- San Francisco, USA
- New York, USA
- Dubai, UAE
- Doha, Qatar
- Singapore
- London, UK
- Jakarta, Indonesia

## People

- Sumit Khandelwal — Co-founder
- Manoj Agarwal — Co-founder
- Kushal Agarwal — Co-founder
- Abhishek Rungta — Co-founder
- Abhimanyu Choudhary — Co-founder

## Questions

### What is Xoxoday's core business — is it a rewards vendor or a SaaS platform?

Xoxoday is fundamentally an API-first B2B SaaS platform that supplies rewards, recognition, loyalty, and incentive infrastructure. It embeds directly into enterprise HRMS, CRM, and marketing-automation stacks rather than operating as a stand-alone corporate gifting website. The firm describes itself as a 'rewards infrastructure' company that enables other businesses to run their own branded rewards programs.

### How does Xoxoday source its redeemable rewards catalog?

Xoxoday builds and maintains a proprietary supply chain of gift cards, prepaid cards, travel experiences, merchandise, and charity donations across more than 30 categories and 175 countries. The firm aggregates these redemption options directly, supports 100+ languages and 50+ currencies, and delivers them through its Plum rewards infrastructure, which clients call via API.

### Which institutional investors have backed Xoxoday?

Kshatriya Ventures supplied seed funding in 2013, Mahindra Holidays made a strategic investment in 2016, and growth-equity investor Apis Partners led a growth-capital round in 2022 (per the firm website). A Series C round closed in 2025 to fund AI-driven product development and global expansion.

### What is Empuls, and how does it relate to Xoxoday?

Empuls is Xoxoday's employee-engagement platform, launched in 2018. It combines social recognition, pulse surveys, rewards, and internal communication tools into a single SaaS product aimed at HR teams. Empuls sits alongside Plum (rewards infrastructure) and Loyalife (customer loyalty) as one of three core product lines within the Xoxoday group.

### In which global regions does Xoxoday have on-the-ground operations?

The firm maintains offices in India (Bangalore, Mumbai), the United States (San Francisco, New York), the United Arab Emirates (Dubai), Qatar (Doha), Singapore, the United Kingdom (London), and Indonesia (Jakarta). It also lists a Dublin delivery presence and additional reach into Beijing, Bangkok, and Dhaka.

### How does Xoxoday handle data security and regulatory compliance for enterprise clients?

Xoxoday holds ISO 27001 and SOC 2 certifications and states that it is compliant with GDPR and CCPA requirements. It offers both cloud-agnostic deployments and on-premises options, which gives regulated clients — particularly in financial services — greater control over their data residency and security posture.

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- [Caplight](https://altss.com/profile/caplight)
- [FinQuery](https://altss.com/profile/finquery)

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Last updated: 2026-06-03T20:00:00.000Z

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