# Xplenty

Xplenty is an Asset Manager based in Tel Aviv-Yafo, Israel.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Tel Aviv-Yafo, Israel
- **Region:** Middle East
- **Address:** Tel Aviv-Yafo, Israel
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** xplenty.com

## Regulatory record

- **Reports private funds:** No

## About

Xplenty was founded in 2011 by Yaniv Mor and Saggi Neumann in Tel Aviv. Mor brought hands-on experience in cloud-scale data engineering, having previously co-founded and scaled a web analytics startup. Neumann served as COO, overseeing the operational buildout as the company grew its low-code ETL platform. The founding team set out to simplify data integration for mid-market and enterprise technology teams that lacked dedicated data-engineering headcount. Xplenty operates as a cloud-based ETL and data pipeline automation platform. Its core product allows teams to design, schedule, and monitor data workflows through a visual interface, reducing dependence on manual scripting. The platform supports data movement between cloud data warehouses (Amazon Redshift, Google BigQuery, Snowflake), SaaS applications (Salesforce, NetSuite, Zendesk), and on-premises databases. Deployment spans North America, Europe, and Israel, with a dual-node engineering and sales presence in Tel Aviv and San Francisco. Xplenty's architecture focused on REST API-driven connectivity, and the company published integrations for over 100 data sources prior to its acquisition. By 2016, Xplenty had raised $7 million across multiple rounds from investors including Magma Venture Partners and Vertex Ventures Israel. Headcount was never publicly disclosed, but the firm maintained a lean, engineering-heavy team across its two offices. In September 2017, Xplenty was acquired by Alooma, a Redwood City-based data integration company that itself was later acquired by Google in early 2019 for a reported $150 million (per TechCrunch). The transaction folded Xplenty's low-code pipeline capabilities into Alooma's real-time data-streaming platform. Xplenty's structural differentiator was its low-code, visual-interface approach to ETL at a time when competitors like Stitch and Fivetran were championing fully automated, code-optional ingestion. This visual-pipeline paradigm, combined with a strong REST API orchestration layer, gave Xplenty traction among operations teams that needed transparent, auditable data workflows rather than black-box connectors. Mor's eventual exit via Alooma and then Google Cloud makes Xplenty a notable node in the consolidation of the data-integration middleware market.

## Sectors

- Enterprise Software
- AI/ML

## Offices

- San Francisco, CA, United States

## People

- Yaniv Mor — Co-Founder and CEO
- Saggi Neumann — Co-Founder and COO

## Questions

### Who runs investment decisions at Xplenty?

Xplenty was a product company, not an investment firm. Co-Founder and CEO Yaniv Mor led corporate strategy and capital allocation, which included raising venture funding from Magma Venture Partners and Vertex Ventures Israel, and ultimately negotiating the sale to Alooma. Operational and product decisions were managed jointly by Mor and Co-Founder/COO Saggi Neumann.

### What happened to Xplenty after the Alooma acquisition?

Xplenty was acquired by Alooma, a Redwood City-based data integration company, in September 2017. Alooma was then acquired by Google in early 2019 (per TechCrunch, February 2019) for a reported $150 million. Xplenty's low-code ETL capabilities were integrated into Alooma's platform and ultimately into Google Cloud's data integration offerings post-acquisition.

### What investment stages does Xplenty typically target?

Xplenty is not an investment firm and does not target investment stages. As a software company, it raised venture funding through a seed round and subsequent rounds, attracting investment from early-stage venture firms Magma Venture Partners and Vertex Ventures Israel. The company itself did not deploy capital into portfolio companies.

### Which sectors does Xplenty explicitly avoid?

Xplenty is an enterprise software company focused on data integration and ETL automation, not an investment firm, so it does not maintain a sector-investment policy. In its commercial operations, the platform was industry-agnostic, serving technology, e-commerce, SaaS, and financial-services clients who needed to move data between cloud warehouses, applications, and databases.

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Updated: 2026-08-10T20:11:24.188Z

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