# Xponential Fitness

Xponential Fitness is an Asset Manager based in Irvine, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Irvine, United States
- **Region:** North America
- **Address:** Irvine, CA, United States
- **Assets under management:** Undisclosed
- **Website:** xponential.com
- **LinkedIn:** https://www.linkedin.com/company/xponential-fitness

## Regulatory record

- **Reports private funds:** No

## About

Xponential Fitness is the largest fitness franchise group of boutique fitness brands across verticals including Pilates, Barre, Stretching, Boxing, and more.

## Sectors

- Consumer & Retail

## Questions

### How does Xponential Fitness generate revenue if it doesn't own most studios?

Xponential primarily earns revenue through franchise fees, ongoing royalties from franchisees, and the sale of branded equipment and training programs. The firm licenses its brand names, workout methodologies, and operational playbooks to independent franchise owners who handle the day-to-day studio costs. The digital platform Xponential+ and the corporate wellness offering provide additional revenue streams separate from the franchise model.

### What brands does Xponential Fitness own?

The firm's public portfolio includes Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, AKT, YogaSix, and Rumble. These brands span the Pilates, barre, cycling, stretching, rowing, dance-based fitness, yoga, and boxing verticals, covering most major boutique fitness modalities.

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Last updated: 2026-06-03T20:00:00.000Z

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