# Yanolja

Yanolja is a Corporate Investor based in Seoul, South Korea.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Seoul, South Korea
- **Region:** Asia
- **Address:** MDM Tower, Daechi-dong, 42 Teheran-ro 108-gil Gangnam-gu, Seoul, South Korea
- **Founded:** 2007
- **Assets under management:** 1.4B (Altss estimate)
- **Website:** yanolja.in
- **LinkedIn:** https://www.linkedin.com/company/yanolja

## Regulatory record

- **Reports private funds:** No

## About

Yanolja was founded in 2007 by Lee Su-jin in Seoul. The firm began as a cloud-based booking platform and expanded into hotel operations software and marketing services. Deployment centers on direct acquisitions and full ownership of operating businesses. Confirmed holdings include 100% of Go Global Travel, 100% of Dailyhotel, and a 70% stake in Interpark Triple. The firm also holds minority positions in ZenRooms and Bizplay. Activity spans South Korea and Southeast Asia with an additional office in Manhattan. The firm maintains 29 documented assets and relationships. Recent participation includes a speaker role at AWS re:Invent in December 2024. It operates Yanolja CSR Initiatives focused on environmental projects in South Korea. Ownership structure features SoftBank Vision Fund 2 as a 24.9% shareholder since 2021 alongside Booking Holdings and GIC as co-investors.

## Sectors

- Travel & Leisure
- Software
- Cloud Computing

## Offices

- Manhattan, New York, USA

## People

- Lee Su-jin — Founder and Group CEO

## Questions

### Who runs investment decisions at Yanolja?

Lee Su-jin serves as Founder and Group CEO. He holds approximately 16.3% direct stake, or 31.8% including family.

### Does Yanolja participate in fund commitments or only direct deals?

The firm focuses on direct ownership of operating businesses and co-investments. Examples include full acquisition of eZee Technosys and a co-investment in ZenRooms.

### What investment stages does Yanolja typically target?

Activity covers early-stage startups and buyouts of established hospitality operators. Ticket sizes range from $5M to $450M.

### Which sectors does Yanolja explicitly avoid?

No explicit avoidance sectors are stated in available records.

### How is Yanolja related to SoftBank Vision Fund 2?

SoftBank Vision Fund 2 holds a 24.9% stake following a $1.7 billion investment in 2021.

## Related profiles

- [Rockefeller Brothers Fund](https://altss.com/profile/rockefeller-brothers-fund)
- [Azimut](https://altss.com/profile/azimut)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/yanolja

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology