# Yellow Rocks!

Yellow Rocks! is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** yellowrocks.vc
- **LinkedIn:** https://www.linkedin.com/company/yellowrocks

## Regulatory record

- **Reports private funds:** No

## About

Yellow Rocks! is a venture capital firm founded in 2021 in San Francisco, California. It invests in early-stage companies, providing pre-seed and seed-stage capital to work tech, ed-tech, gaming, fintech, and web 3.0 startups. The firm has made 37 investments, including a Seed VC - II investment in Plurio on March 02, 2026.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- Real Estate
- Gaming
- Blockchain & Web3
- Education
- AgriTech & FoodTech
- PropTech

## People

- Sergei — Managing Partner
- Roman — Partner
- Valerie — Venture Partner
- Elena — Legal Partner
- Sasha — Associate
- Anna — Head of Operations
- Slava — Venture Partner
- Dmitrii — Venture Partner

## Questions

### Who runs investment decisions at Yellow Rocks!?

Managing Partner Sergei leads the investment team. The firm also lists Partner Roman and Venture Partners Valerie, Slava, and Dmitrii on its website. No further detail on investment committee structure is publicly available.

### What investment stages does Yellow Rocks! typically target?

The firm focuses on early-stage, seed, and start-up investments. Its publicly listed portfolio includes companies that appear to have received funding at formation or very early commercial stages.

### Which sectors does Yellow Rocks! actively invest in?

Yellow Rocks! takes a category-agnostic approach to technology. Its disclosed portfolio includes enterprise software, AI/ML platforms, Web3 and blockchain infrastructure, EdTech, PropTech, AgTech, and FinTech startups. The firm does not publicly state sector exclusions.

### How does Yellow Rocks! source its deal flow?

The firm does not detail its sourcing channels publicly. Its portfolio spans companies headquartered in the United States, Brazil, and Southeast Asia, implying a globally dispersed network of founder referrals or scout relationships.

## Related profiles

- [Yellow Point Equity Partners](https://altss.com/profile/yellow-point-equity-partners)
- [Yellow Spoon Capital](https://altss.com/profile/yellow-spoon-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/yellow-rocks

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