# Yintai Investment Company

Yintai Investment Company is an Asset Manager based in Beverly Hills, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Beverly Hills, United States
- **Region:** North America
- **Address:** Beverly Hills, CA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** www.yintai-us.com
- **LinkedIn:** https://www.linkedin.com/company/yintai-investment-company

## Regulatory record

- **Reports private funds:** No

## About

Yintai Investment Company is an investment firm based in Beverly Hills, California. Founded in 2016, it focuses on real estate, private equity, and venture capital investments in sectors such as real estate, technology, sports, and entertainment. The firm has made 2 investments, including a Seed VC investment in Third Culture Content on November 12, 2020.

## Sectors

- Real Estate
- Entertainment
- Sports
- Technology
- Healthcare
- Education
- Media & Entertainment

## People

- Diana Chen Ningning — CEO
- Shen Guojun — Founder and Chairman of Yintai Group (China)

## Questions

### Who runs investment decisions at Yintai Investment Company?

Diana Chen Ningning, known as China's 'Steel Princess,' serves as CEO of Yintai Investment Company LLC. She runs the firm's US operations from Beverly Hills, making her the day-to-day authority on investment decisions. Her husband, Shen Guojun, is the founder of Yintai Group in China, the source of the family's primary wealth.

### How is Yintai Investment Company related to Yintai Group in China?

Yintai Investment Company LLC is a separate US entity founded in 2016, but it serves as the primary American investment vehicle for the principals behind China's Yintai Group. Shen Guojun, founder and chairman of Yintai Group, is a founder of the US firm. Yintai Group itself is a major Chinese conglomerate with businesses spanning department stores, real estate, and resources, and it maintains strategic partnerships with Alibaba Group across ventures like Intime, Cainiao Network, and MYbank.

### Where does Yintai Investment Company's capital come from?

The capital is sourced from the personal wealth of founders Shen Guojun and Diana Chen Ningning. That wealth was generated primarily by Yintai Group, the Chinese conglomerate Shen founded that grew into a giant in retail, real estate development, and precious metals mining. There is no indication that the firm manages external or institutional capital.

### What does Yintai's real estate portfolio consist of?

Yintai's US real estate holdings are concentrated in trophy residential properties. Known assets include a mansion in Beverly Park, two properties in Bel Air (a contemporary and a Tuscan villa), a large architectural compound in Woodside, California, a Manhattan pied-à-terre, and a residential property in Orlando, Florida. The firm also holds the Beijing Yintai Centre, a flagship mixed-use complex in Beijing's Chaoyang district.

### What sectors does Yintai target in venture capital?

According to the firm's website, its venture capital and private equity arm focuses on the entertainment, sports, and technology sectors. The firm expresses an interest in disruptive technologies and creators, citing connections to incubators and academic institutions as sourcing resources. However, unlike its real estate book, specific named venture portfolio companies are not publicly disclosed on its website.

## Related profiles

- [Yintai Huaying Investment](https://altss.com/profile/yintai-huaying-investment)
- [Yinuo Foresight](https://altss.com/profile/yinuo-foresight)

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Last updated: 2026-06-03T20:00:00.000Z

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