# Yume

Yume is an Asset Manager based in São Paulo, Brazil.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** São Paulo, Brazil
- **Region:** Latin America
- **Address:** São Paulo, SP, Brazil
- **Assets under management:** Undisclosed
- **Website:** yumedigital.com.br
- **LinkedIn:** https://www.linkedin.com/company/yume

## Regulatory record

- **Reports private funds:** No

## About

YuMe is a digital video brand advertising solutions provider. Founded in 2004, it is based in Redwood City, California. The company enables publishers to monetize professional video content and deliver advertising campaigns for major brands and agencies. It was acquired by RhythmOne in February 2018, previously known as Yume Networks.

## Questions

### What is Yume's core investment strategy?

Yume pursues a hybrid approach that combines venture-stage allocations to blockchain protocols and crypto-native startups with active liquid-token trading. The firm evaluates infrastructure layers, decentralized finance applications, and tokenized real-world assets. This dual-track model aims to capture both early-stage equity upside and shorter-term opportunities in liquid digital-asset markets.

### Does Yume invest exclusively in crypto or also in traditional venture equity?

Yume targets the digital-asset space broadly, which includes both equity positions in crypto-native startups and token investments in protocols and DAOs. The firm does not publicly describe allocations to traditional, non-crypto venture opportunities outside the blockchain and web3 verticals.

### Which geographies does Yume prioritize?

The firm's primary vantage point is Brazil and the broader Latin American market, where crypto adoption for payments and inflation hedging is high. Yume also deploys capital into projects based in North America, Europe, and Asia, reflecting the inherently global structure of decentralized networks.

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- [Pinnacle Non Profit Management](https://altss.com/profile/pinnacle-non-profit-management)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/yume

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