# Zentro Founders

Zentro Founders is an Asset Manager based in Stockholm, Sweden.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Stockholm, Sweden
- **Region:** Europe
- **Address:** Sveavägen, 114 60 Stockholm, Sweden
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.zentro.se
- **LinkedIn:** https://www.linkedin.com/company/zentro

## Regulatory record

- **Reports private funds:** No

## About

Zentro Founders is a venture capital firm that invests in companies affected by digital transformation and new technology. It has made 8 investments to date. One of its investments was in FinanZero as part of their Series A funding on March 29, 2018.

## Sectors

- FinTech

## People

- Kristian Jacobsson — Founding Partner, Scandinavia
- Ivar Schmidt — Founding Partner, US & Southern Europe
- Julian Duniec — Founding Partner, Tech
- Marcus Jacobsson — Founding Partner, International expansion
- Tom Xiong — Founding Partner, Asia

## Questions

### Who runs investment decisions at Zentro Founders?

Founding Partners Kristian Jacobsson and Ivar Schmidt drive investment and operational strategy from Stockholm. Jacobsson’s background includes founding Compricer and Elpriser, while Schmidt also leads Frotcom International and Snowfall Capital. Additional founding partners — Julian Duniec (Tech), Marcus Jacobsson (International expansion), and Tom Xiong (Asia) — extend the firm’s geographic and technical reach, though all major commitments involve the core Stockholm leadership.

### How does Zentro Founders source proprietary deal flow?

Zentro creates its own deal flow by founding digital marketplace businesses directly, often in partnership with repeat co-investors like Webrock Ventures and VEF. The firm’s partners act as operational founders inside portfolio companies, which generates organic pipeline across Latin America, Southeast Asia, and Europe. This company-building approach means Zentro rarely competes in traditional late-stage auction processes.

### Is Zentro Founders structured as a fund or does it operate like a holding company?

It operates more like a decentralized holding company than a conventional venture fund. Zentro does not market a pooled blind-pool vehicle to external LPs; instead, it raises capital deal-by-deal alongside co-investors and reinvests proceeds from its portfolio. The firm also earns consulting fees from Scandinavian media and fintech companies, supplementing investment returns with operational income.

### What investment stages does Zentro Founders typically target?

Zentro focuses on expansion and late-stage rounds for its own incubated platforms. FinanZero’s Series A ($3.6 million) and Series B ($11 million) illustrate the capital deployment range. The firm occasionally seeds new market entries — Lendela’s S$1.3 million seed round in Singapore is an early-stage exception — but most capital goes toward scaling existing operating businesses.

### How is Zentro Founders related to Webrock Ventures and VEF?

Both are frequent co-investors rather than affiliated entities. Webrock Ventures and VEF (Vostok Emerging Finance) have participated alongside Zentro in multiple FinanZero rounds, and Optimizer Invest co-invested in Pensionera. These relationships are transactional and project-specific; Zentro remains independent with no disclosed common ownership.

## Related profiles

- [Zentani Capital](https://altss.com/profile/zentani-capital)
- [Zenture Capital Partners](https://altss.com/profile/zenture-capital-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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