# ZUANIC & ASSOCIATES

ZUANIC & ASSOCIATES is an Asset Manager based in Marlton, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Marlton, United States
- **Region:** North America
- **Address:** Greenwich, CT, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** zuanicassociates.com
- **LinkedIn:** https://www.linkedin.com/company/zuanic-associatesllc

## Regulatory record

- **CRD number:** 327433
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/327433

## About

ZUANIC & ASSOCIATES is a state-registered investment adviser in MARLTON, NJ. The firm has 2 employees and 1 investment adviser. It is based in New Jersey.

## Sectors

- Cannabis
- Consumer Staples
- Beverages
- Tobacco

## People

- Pablo Zuanic — Managing Partner

## Questions

### What is Pablo Zuanic's professional background prior to founding the firm?

Pablo Zuanic spent over 20 years on Wall Street as a sell-side equity analyst. He covered tobacco, beverages, and consumer staples at J.P. Morgan, Citigroup, and Liberum before joining Cantor Fitzgerald, where he launched the bank's U.S. cannabis sector coverage. His transition to the buy side leveraged relationships with institutional investors who followed his regulatory and licensing analysis of multistate operators.

### Does ZUANIC & ASSOCIATES invest only in cannabis, or also in alcohol and tobacco?

The firm's mandate spans cannabis, alcohol, and tobacco, viewing them as a unified 'vice industries' universe. Positions often involve pair trades between cannabis multistate operators and traditional sin-stock incumbents, particularly as alcohol and tobacco companies make strategic moves into cannabinoid markets through acquisitions or brand licensing.

### How does the firm source its investment ideas?

All investment ideas are sourced through proprietary, self-produced regulatory and financial analysis. Pablo Zuanic personally authors the research, which tracks state-level license awards, legislative calendars, and balance-sheet stress tests across U.S. cannabis operators. The firm does not rely on sell-side research or third-party data aggregators for its primary ideas.

## Related profiles

- [Undeterred Managers](https://altss.com/profile/undeterred-managers-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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