# Fair: Selected assets and a subsidiary sold to Shift

Fair Financial Corp. · United States · Vehicle subscriptions

Evidence reviewed Oct 26, 2026. Historical event record.

Shift acquired selected assets and a subsidiary of Fair in May 2022, including its dealer-listing marketplace technology. The transaction transferred parts of the business rather than establishing a shutdown date for every Fair entity.

## Historical private valuation

$1.2bn reported · 2018

Fortune reported the 2018 SoftBank-led round at $1.2bn; pre-money/post-money terms were unspecified.

[Fortune](https://fortune.com/2019/10/31/term-sheet-thursday-october-31/)

## Documented event

Selected assets and a subsidiary sold to Shift · May 12, 2022

No transaction price shown. Shift's SEC-filed announcement confirms closing of selected-asset and subsidiary-equity acquisitions. This case does not report a whole-company sale price or treat concurrent Shift debt financing as one.

[Shift Technologies via SEC](https://www.sec.gov/Archives/edgar/data/1762322/000121390022026568/ea159944ex99-1_shifttech.htm)

## What changed

The completed acquisition announcement defines the scope as certain assets of Fair and its subsidiaries plus the equity of one subsidiary. Concurrent financing for Shift is distinct from the consideration paid for those assets.

## Timeline

### Dec 20, 2018 — Series B announced

Fair announced a $385m equity round led by SoftBank, subject at announcement to approvals and customary closing conditions.

[Fair via PR Newswire](https://www.prnewswire.com/news-releases/fair-raises-385-million-series-b-led-by-softbank-to-scale-its-payments-based-car-platform-globally-300769345.html)

### May 12, 2022 — Shift completed the transaction

Shift confirmed its purchase of certain assets and a subsidiary, and separately announced the closing of its own note financing.

[Shift Technologies via SEC](https://www.sec.gov/Archives/edgar/data/1762322/000121390022026568/ea159944ex99-1_shifttech.htm)

## Sources

- [Fair's CEO Scott Painter Resigns as Car-Leasing Startup Seeks a Path to Profitability](https://fortune.com/2019/10/31/term-sheet-thursday-october-31/) — Fortune; published Oct 31, 2019; accessed Oct 26, 2026; financial reporting.

- [Fair Raises $385 Million Series B Led By SoftBank To Scale Its Payments-Based Car Platform Globally](https://www.prnewswire.com/news-releases/fair-raises-385-million-series-b-led-by-softbank-to-scale-its-payments-based-car-platform-globally-300769345.html) — Fair via PR Newswire; published Dec 20, 2018; accessed Oct 26, 2026; primary source.

- [Shift Closes Acquisition of Fair's Dealer Listing Marketplace Technology](https://www.sec.gov/Archives/edgar/data/1762322/000121390022026568/ea159944ex99-1_shifttech.htm) — Shift Technologies via SEC; published May 12, 2022; accessed Oct 26, 2026; primary source.

Logo: [Fair logo source](https://www.prnewswire.com/news-releases/fair-raises-385-million-series-b-led-by-softbank-to-scale-its-payments-based-car-platform-globally-300769345.html). Company trademark rights remain.

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