A Practical Guide to Fundraising in 2025: Trends, Tools, and Strategy (Alternative Asset Class)

Fundraising in the alternative asset class is undergoing a strategic evolution in 2025. Institutional LPs, family offices, and high-net-worth individuals are not only more data-driven and thematic in their mandates—they’re also demanding sharper execution from fund managers and sponsors alike.

Whether you’re raising your first VC or PE fund, managing a real assets vehicle, or leading deal-by-deal syndicates, understanding today’s capital formation trends—and the tools that support them—will give you a decisive edge. In this guide, we’ll break down the key fundraising developments shaping the market in 2025 and explore how platforms like Altss are empowering GPs to raise smarter.

1. Family Offices Remain the Quiet Powerhouse

Family offices continue to account for a significant portion of alternative fund commitments. In fact, over 40% of family offices are increasing allocations to venture capital and direct investments in 2025, according to UBS’s Global Family Office Report.

🔍 What You Should Do:

Target family offices with clear value alignment and mandate match. These LPs increasingly look for:

• Direct access to GPs

• Flexibility in structure (co-invests, sidecars)

• Impact or thematic alignment (climate, health, AI)

💡 How Altss Helps: Altss gives you access to 5,000+ verified LPs including hundreds of active family offices. Segment by asset class, investment size, geography, and thematic focus to ensure efficient and personalized outreach.

2. Mandate Intelligence = LP Timing Advantage

In 2025, LPs are cycling in and out of allocations faster. Trends like reshuffling from public to private markets, AI and infrastructure funds, and secondary exposure are shaping how they deploy.

🔍 What You Should Do:

Stay in sync with capital movement. Use mandate signals to identify LPs actively allocating in real time.

💡 How Altss Helps: With real-time mandate tracking (Beta), Altss shows you which LPs are actively seeking exposure in strategies like:

• Growth-stage VC

• Opportunity zone real estate

• Direct PE deals in North America

This eliminates guesswork and improves meeting conversion.

3. Co-Investments Are Gaining Popularity

According to Preqin, more than 55% of LPs now seek co-investment rights as a condition of fund allocation.

🔍 What You Should Do:

Highlight co-investment opportunities in your pitch—especially in competitive sectors or concentrated deals.

💡 How Altss Helps: Altss lets you identify LPs that have co-invested previously in your sector or geography, increasing the likelihood of repeat partnerships.

4. Personalization & Warm Intros Still Win

While data is vital, the human layer still matters. LPs are inundated with cold decks. A trusted intro—or highly personalized message—can make all the difference.

🔍 What You Should Do:

Pair intelligent data with relationship context. Use second-degree connections when possible. Personalize every LP email based on past deals or strategy overlap.

💡 How Altss Helps: Altss combines verified emails with deep firm-level insights, enabling precise targeting. Use filters for previous fund relationships, ticket size, or ESG alignment to get the right message in front of the right LP.

5. Emerging Managers Are Finally Being Taken Seriously

From rolling funds to solo GPs to thematic emerging PE funds, first-time managers are attracting attention in 2025—but only if they operate professionally.

🔍 What You Should Do:

Treat LP interactions like enterprise sales. Show traction, operating excellence, and capital efficiency—even pre-close.

💡 How Altss Helps: Altss levels the playing field with institutional-quality LP intel priced for lean teams. Solo GPs and syndicate leads can punch above their weight using the same tools as large platforms.

Final Thoughts

In 2025, raising capital in alternatives is about precision—not just pedigree. LPs expect relevance, context, and timing. Altss gives GPs, PE managers, and independent sponsors a tactical advantage by combining verified LP intelligence, real-time mandates, and customization tools.

Raise with focus. Fundraise with Altss.

🔗 Learn more: www.altss.com