Guide to Fundraising in 2025: Six Questions Every Fund Manager Should Ask
A self-assessment framework for GPs, independent sponsors, and emerging managers raising capital in 2025—built around six essential questions that define modern fundraising strategy.
Fundraising in 2025 is no longer about mass-blasting cold emails or reusing the same pitch deck from 2021. The alternative asset fundraising environment has evolved: LPs expect personalization, thesis alignment, real-time mandate context, and operational polish from GPs of all sizes.
Whether you're preparing for your first close or building long-term capital relationships, these six key questions serve as a fundraising audit to sharpen your strategy and help close more efficiently.
1. Are You Targeting LPs with Active Mandates?
Fundraising is a timing-sensitive process. LPs evaluate new managers on a quarterly or annual allocation cycle—and most are overwhelmed with deal flow.
Why it matters:
Reaching out outside of their commitment window means wasted effort, even if you’re a strong fit. Conversely, hitting during an open allocation phase can convert interest into capital far faster.
What to do:
Use tools like Altss to track real-time LP activity across family offices, endowments, and fund-of-funds. Filter by check size, sector, region, and strategy (e.g. secondaries, infrastructure, early-stage VC) to prioritize warm, active prospects.
2. Do You Offer Co-Investment or Direct Exposure Opportunities?
Today’s LPs increasingly seek deal-level exposure—especially family offices and pension-linked entities looking to optimize for control, fee transparency, and selectivity.
Why it matters:
According to Preqin, more than 55% of LPs expect co-investment rights. If you’re not offering them, you’re shrinking your addressable capital pool.
What to do:
Make co-investments a feature of your offering—not an afterthought. Include examples of past co-invest structures in your deck. Altss lets you filter LPs by co-investment history so you can focus your outreach where appetite already exists.
3. Is Your LP Pipeline Sufficiently Diversified?
Just as fund managers are expected to build diversified portfolios, your LP base needs resilience across geography, LP type, and capital maturity.
Why it matters:
Overconcentration in a few institutions or relying solely on domestic LPs can create downstream risk—especially in a macro environment defined by FX volatility, policy shifts, and rising redemption cycles.
What to do:
Expand beyond your immediate network. Altss maps 20,000+ LPs—including under-the-radar allocators in Asia, the Middle East, and LATAM. Use filters to explore family offices with ESG or sector-specific mandates that align with your thesis.
4. Are You Investing in Your GP Brand and Communication Strategy?
In 2025, every LP performs online diligence before the first Zoom. Your digital footprint plays a bigger role than ever in validating your credibility and vision.
Why it matters:
LPs increasingly expect to see past deal activity, thought leadership, and a clear investment thesis—before they’ll take a meeting.
What to do:
Create a high-trust digital presence. Post deal notes, whitepapers, or thematic briefings. Update your fund’s website regularly. Highlight team experience and LP-relevant insights across your LinkedIn and pitch materials.
5. Are You Leveraging Tech to Accelerate and Scale Outreach?
Outreach spreadsheets and unstructured CRMs are no longer competitive. Fundraising is now a data-led, systematized process—with LP intelligence at its core.
Why it matters:
Most LPs are overloaded with deal flow. Timing and precision are now bigger differentiators than relationships alone.
What to do:
Use Altss to source verified LP contacts, filter by allocation timing, and identify past GP relationships. Enrich your outreach with OSINT-powered firm-level insights, then sync everything to your CRM to track performance. Stop guessing and start executing like a scaled enterprise.
6. Is Your Advisory Network Actually Fueling Your Fundraise?
Advisors and syndicate partners can be more than just strategic voices—they’re often the key to unlocking warm LP intros and reputational lift.
Why it matters:
When an advisor initiates an introduction, LPs pay closer attention. Most GPs underutilize this dynamic.
What to do:
Audit your advisor network. Who are they connected to? Have they made LP intros in the past? Ask each for 1–3 specific introductions. Altss can help identify overlap between advisor networks and LPs active in your sector, making your asks more precise.
Final Thoughts: A Checklist for Precision Fundraising
Raising capital in 2025 demands a structured, data-rich approach. The best fundraisers act like world-class sales teams: pipeline-driven, CRM-disciplined, and story-aligned. Use these six questions as your internal benchmark to ensure you’re not just fundraising—but fundraising effectively.
Altss is built for this moment. With verified LP data, mandate tracking, and intelligent filtering, we give fund managers and sponsors the edge to raise smarter and faster.
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