Guide to Fundraising in 2025: Six Questions Every Fund Manager Should Ask

As we move deeper into 2025, fundraising in the alternative asset class is no longer about outdated pitch decks or cold email blasts—it’s about precision, data, and strategic alignment. For fund managers, independent sponsors, and emerging GPs navigating today’s capital markets, these six questions are a powerful self-assessment tool to refine your fundraising strategy and position your firm for long-term success.

1. Are You Targeting LPs with Active Mandates?

Capital raising is about timing. In a competitive LP environment, being early or late to a mandate cycle could mean the difference between a warm intro and a closed door.

📌 Action Step: Use tools like Altss to monitor real-time mandate activity across family offices, endowments, and fund-of-funds. Filter by asset class, check size, geography, and thesis alignment.

2. Do You Offer Co-Investment or Direct Exposure Opportunities?

In 2025, LPs—particularly family offices—want more than fund exposure. They’re seeking co-investments and structured deals that give them control and lower fees.

📌 Pro Tip: Include co-investment terms in your deck and proactively highlight past examples. Platforms like Altss let you segment LPs based on co-investment history.

3. Is Your LP Pipeline Diversified?

Just like portfolio construction, your LP base needs to be diversified. Relying too heavily on one category (e.g. institutional-only or geo-specific) introduces risk.

📌 Strategy Tip: Tap into international LPs, ESG-aligned capital, and emerging allocators. Altss provides deep visibility into under-the-radar LPs across sectors and regions.

4. Are You Investing in GP Brand and Communication?

In a noisy fundraising market, your GP story and digital footprint matter more than ever. LPs are doing pre-meeting diligence via websites, articles, and social channels.

📌 Brand Tip: Build a credible digital brand. Publish deal insights, participate in industry panels, and make your fund’s investment thesis publicly accessible.

5. Are You Leveraging Tech to Accelerate Fundraising?

Manual outreach and spreadsheets no longer scale. Fundraising is becoming automated, enriched with OSINT, and powered by real-time investor intelligence.

📌 Tech Tip: Use Altss to generate verified LP lists, track fund manager relationships, and enrich outreach with firm-level insights. Integrate with your CRM or outreach platform for faster execution.

6. Is Your Advisory Network Working for You?

Many fund managers underutilize their advisory boards, mentors, and syndicate partners in the fundraising process. These groups can unlock warm intros and elevate credibility.

📌 Engagement Tip: Ask each advisor for one to three targeted LP intros. Altss can help you match advisor networks with LPs already active in your sector or strategy.

Final Thoughts

Fundraising in the alternative asset class in 2025 is a data-driven, tech-accelerated sport. The GPs who win are those who treat capital raising like go-to-market: with a plan, pipeline, and performance metrics. Use these six questions as your fundraising checklist, and consider platforms like Altss to streamline the process and sharpen your edge.

🎯 Learn more: www.altss.com