Bounce Rate
Bounce rate is the percentage of visitors who leave a webpage without taking another action or viewing a second page.
Allocator relevance: A diagnostic signal for whether content matches user intent—useful for understanding inbound quality and content performance, not investment outcomes.
Expanded Definition
Bounce rate is a web analytics metric that reflects single-page sessions. Interpretation depends on page intent: glossary pages can legitimately have higher bounce if they answer the question quickly, while product pages often want deeper navigation or conversion actions.
For Altss, bounce rate is most valuable when segmented by landing page type and traffic source, and paired with engagement signals such as time-on-page or downstream conversions.
How It Works in Practice
Teams review bounce rate across channels (search, direct, referral), compare across page templates, and diagnose mismatches (unclear headings, slow load times, weak internal linking, irrelevant keyword targeting).
Decision Authority and Governance
Treat bounce rate as an operational KPI for growth and content, not a standalone success metric. Governance should define what “good” looks like by page type and audience.
Common Misconceptions
- High bounce rate always means bad content.
- Bounce rate is comparable across different page intents.
- Bounce rate is a reliable proxy for lead quality alone.
Key Takeaways
- Interpret bounce rate in context of page intent.
- Segment by traffic source and page template.
- Pair with internal linking, engagement, and conversion metrics.