Bounce Rate

Definition

Definition Bounce rate quantifies how often communications—typically emails—fail to reach the intended recipient because the contact information is incorrect or inactive. Context High bounce rates often signal outdated or unverified data. In family office outreach, elevated bounce rates can damage sender reputation and reduce future deliverability. Why It Matters Bounce rate is an observable outcome of data quality. It provides a feedback loop for evaluating accuracy and verification effectiveness. Key Takeaways Bounce rate reflects data decay High rates reduce deliverability Verification lowers failure risk Monitoring improves dataset health