Company types

Fund Manager

A Fund Manager (GP) raises and manages investment vehicles, deploying capital according to a defined strategy and fee model. Allocators evaluate fund managers through repeatable edge, governance, transparency, and alignment of incentives.

Fund managers design strategies, raise funds, execute investments, and report results to LPs. For allocators, a GP is not just a “brand”—it’s a long-duration counterparty defined by process quality, controls, and alignment.

How allocators define Fund Manager quality

Allocators assess:

  • Edge: sourcing, underwriting, execution, or risk framework
  • Repeatability: process stability across cycles
  • Team durability: incentives, key-person risk, succession planning
  • Portfolio construction: sizing discipline and concentration controls
  • Reporting: transparency, attribution, and loss honesty
  • Alignment: fee model, economics, governance terms

How fund managers fit into allocator workflows

LPs use GPs to:

  • Access specialized deal flow and execution capabilities
  • Outsource strategy implementation within a policy portfolio
  • Build multi-vintage exposure with accountable reporting

How allocators evaluate GPs

Conviction increases when:

  • Track record is explainable by identifiable drivers (not luck)
  • Losses are disclosed with clear lessons
  • Terms are institution-friendly and governance is clean
  • Operations (valuation, compliance, controls) are mature
  • The GP can articulate what they won’t do (guardrails)

What slows allocator decision-making

Common blockers:

  • Key-person dependence and unstable teams
  • Style drift after fundraising success
  • Weak transparency or selective attribution
  • Overpromising and under-documenting downside cases

Common misconceptions

  • “Big brand means low risk” → process and governance matter more than size.
  • “TVPI proves skill” → DPI quality and attribution matter.
  • “Great pitch equals great manager” → institutional trust is built in reporting and behavior.

Key allocator questions

  • What is the repeatable edge and how is it defended?
  • How are losses handled and communicated?
  • What is the key-person and succession plan?
  • How does the GP prevent style drift?
  • What reporting and controls are standard?

Key Takeaways

  • GPs are long-term counterparties; governance and transparency matter
  • Repeatability and downside honesty drive institutional confidence
  • Alignment is a feature, not a footnote