Allocator Targeting
Introduction Path
An introduction path is the most credible route to reach a decision-maker through trusted intermediaries and relationship links.
Allocator relevance: Warm paths raise response rates and reduce reputational risk—especially with principals and gatekept allocators.
Expanded Definition
In allocator outreach, “best contact” is often not an email—it’s the path. An introduction path maps who can credibly refer you: advisors, operators, co-invest partners, board overlaps, or known LP/GP relationships. This is where relationship graphs become operational.
Decision Authority & Governance
Governance defines how intro paths are recorded: confidence, recency, and consent expectations. You should avoid presenting speculative paths as confirmed.
Common Misconceptions
- Any shared LinkedIn connection is a real intro path.
- Intros are always better than direct outreach.
- Paths don’t expire (they do—relationships go cold).
Key Takeaways
- Intro paths are relationship + trust + timing.
- Record paths with confidence and freshness.
- Don’t over-claim connectivity.