Investment strategies

Attribution Confidence

Attribution confidence is the credibility of the claim that performance came from the team’s skill—not from the cycle, leverage, or a broader platform. It’s the bridge between returns and repeatable edge.

Attribution Confidence is the degree to which an allocator believes that a manager’s track record is truly attributable to the current team, their decisions, and their process. This is especially challenging for spinouts, team changes, platform transitions, and multi-strategy firms. Without high attribution confidence, track record becomes a weak signal—even if returns are strong.

Allocators build attribution confidence by triangulating documentation, deal-level roles, committee dynamics, reference validation, and consistency of behavior over time.

How allocators define attribution risk drivers

Allocators evaluate attribution through:

  • Deal-level role clarity: who sourced, led, and approved decisions
  • Decision ownership: IC structure and who had authority
  • Team continuity: who is still present and incentive-aligned
  • Platform dependencies: shared infrastructure, brand flow, or proprietary access
  • Process consistency: whether the same edge and framework persists
  • Documentation evidence: memos, IC notes, models, emails, approvals
  • Reference corroboration: independent validation of who drove outcomes

Allocator framing:
“Are we underwriting the people and process that produced the results—or just buying a story attached to numbers?”

Where attribution confidence matters most

  • spinouts raising first institutional fund
  • managers with major partner turnover
  • strategies dependent on platform access (deal flow, financing, brand)
  • multi-product firms where internal capital allocation changes outcomes

How attribution confidence changes outcomes

High attribution confidence:

  • faster IC comfort and higher probability of commit
  • larger ticket sizing because edge is underwritten
  • lower re-up risk because continuity is clearer
  • reduced reliance on narrative and marketing polish

Low attribution confidence:

  • prolonged diligence and heavy verification burden
  • smaller tickets or “watch list” outcomes
  • increased drop-off risk late in diligence
  • reliance on references that may be biased or incomplete

How allocators evaluate discipline

Confidence increases when managers:

  • provide deal-by-deal role attribution with evidence
  • explain what was platform-driven vs team-driven
  • demonstrate continuity in process and decision standards
  • show stable team incentives and retention
  • accept deeper verification rather than resisting it

What slows decision-making

  • vague role descriptions (“we all worked on it”)
  • inconsistent stories across team members
  • inability to show documentation for key deals
  • references that don’t corroborate role ownership

Common misconceptions

  • “The firm’s track record is our track record” → not without role evidence.
  • “If the numbers are strong, attribution doesn’t matter” → numbers without attribution are not repeatable.
  • “Attribution is subjective” → it becomes objective with evidence and triangulation.

Key allocator questions during diligence

  • What deals are truly attributable to the current team and why?
  • Who had decision authority and how is that evidenced?
  • What platform advantages existed and do they persist?
  • How does the process remain consistent post-transition?
  • What do independent references say about decision ownership?

Key Takeaways

  • Attribution confidence determines whether returns are underwritable
  • Deal-level role evidence and continuity are the foundation
  • Low attribution confidence increases drop-off risk and reduces sizing