Curate Capital

Curate Capital

Carrie Colbert launched Curate Capital in 2020 after nearly 20 years in energy, including at Hilcorp Energy Company. She earned a petroleum engineering degree and an MBA from the University of Texas at Austin. The firm's mission is to invest in women by women, focusing on consumer-packaged goods. Curate targets early-stage CPG brands across health & beauty, food & beverage, home & family, and fashion & apparel. Its "Influential Investing" model connects portfolio founders with social media influencers who are fund investors. Confirmed portfolio companies include Ampersand, Another Tomorrow, Curie, Ema, Frances Valentine, Glamhive, IntuiTap Medical, Live Tinted, Nori, Packed Party, Red Clay Hot Sauce, and TO THE MARKET. The firm invests solely in the United States. Curate closed its first fund in 2022 at $15 million, 50% above its target. Nearly 80% of investors were women, including influencers with over 10 million total followers. The team comprises six professionals: founder Carrie Colbert, plus a Social Media Strategist, Chief of Staff, Director of Finance and Admin, an MBA Associate, and a Special Advisor. The firm is raising a second fund in 2024. Curate's architecture is distinct: it formally integrates social media influencers as limited partners in its funds, making audience access a structural feature, not an aftermarket add-on. The firm also operates a Curate Council of industry leaders who provide portfolio companies with go-to-market strategy and supply chain guidance.