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Hireology
Hireology was founded in 2010 by Adam Robinson with the mission of helping multi-location businesses hire better.
Hireology
Hireology was founded in 2010 by Adam Robinson with the mission of helping multi-location businesses hire better. The company initially focused on retail automotive dealers, a vertical where it now serves one in five US dealerships (per the firm, 2020). The firm sells applicant tracking software purpose-built for three verticals: retail automotive, healthcare (home health care and senior living), and hospitality. Its platform integrates with scheduling tools like ClearCare, AxisCare, and AlayaCare, and HR systems such as Netchex. Known institutional investors include Bain Capital Ventures (Series B, 2014), Baird Venture Partners (Series C, 2016), and Blue Cloud Ventures (Series D, 2019). The 2023 launch of Beaker, an AI-powered recruiting assistant, marked a product pivot into generative AI features. Hireology has raised a disclosed total of $49 million through Series D and powered over 1 million hires by early 2023 (per the firm, 2023). Its single HQ in Chicago, IL serves customers across the US. The company also acquired employee referral platform EmployUs in 2021 to broaden its referral-marketing capabilities. No team size is publicly listed; the firm reported 100 employees in 2016. Hireology is a venture-backed commercial software company rather than a family office or private investment vehicle. Its structural differentiator is vertical-specific product design — tuning an ATS for the distinct hiring workflows of auto dealerships, healthcare facilities, and hotels — rather than a horizontal play.
General information
Firm type
Asset Manager
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Chicago
Corporate office
24 E Washington St #800, Chicago, IL 60602, United States
Principals
Adam Robinson
CEO and Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Hireology?
Hireology is a private commercial software company, not an investment firm. Day-to-day strategic decisions are led by CEO and co-founder Adam Robinson. Capital allocation and financing are governed by the board, which includes representatives from investors Bain Capital Ventures, Baird Venture Partners, and Blue Cloud Ventures.
Does Hireology operate as a family office or an investment vehicle?
No. Hireology is a venture-backed technology company selling a recruitment software platform. It has no family-office or fund-management structure.
How does Hireology source its product strategy and customer insights?
Hireology tunes its platform to three verticals: retail automotive, healthcare (home health and senior living), and hospitality. The company cites feedback from multi-location operators and integrations with industry-specific tools such as ClearCare and AxisCare as key inputs to product development (per the firm, 2018).
What investment stages or asset classes does Hireology target?
Hireology is not an investor; it sells software. Its own funding has come through Series A (undisclosed), Series B ($10M, 2014), Series C ($12M, 2016), and Series D ($27M, 2019) — all equity venture capital rounds.
Which sectors does Hireology explicitly avoid?
Hireology's marketing and integrations focus exclusively on retail automotive, healthcare, and hospitality. It does not target general enterprise, manufacturing, technology, or non-service verticals.
Is Hireology related to a larger parent company or institutional platform?
No. Hireology is an independent private company backed by venture capital firms. It has no disclosed parent corporation or affiliation with a family office, bank, or asset manager.
Where does the underlying wealth for Hireology come from?
Hireology's funding comes from institutional venture capital, not individual family wealth. Known investors include Bain Capital Ventures, Baird Venture Partners, and Blue Cloud Ventures (per the firm, 2019).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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