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Osano
Austin-based Osano, co-founded by Arlo Gilbert, monitors over 1.5B cookies daily for enterprise privacy compliance.
Osano
Arlo Gilbert and Scott Hertel co-founded Osano in 2018 in Austin, Texas, after Gilbert sold his previous venture, Meta SaaS, to Flexera. The company emerged as enterprise privacy regulations like GDPR and CCPA created a compliance burden that existing solutions—largely consultant-driven—could not automate at scale. Osano's early positioning targeted mid-market and enterprise legal and compliance teams who needed to inventory vendor data practices without adding headcount. Osano sells a suite of data-privacy automation tools: consent management, vendor risk assessments, subject-rights request handling, and a proprietary regulatory intelligence database. Its cookie-consent scanner is the entry point, accounting for the bulk of its monitored endpoints. The company's approach is pure SaaS, not advisory-led—a structural distinction from the privacy-law firms and Big Four consultancies that dominate the space. Named customers from public case studies include Microsoft, Visa, AMC Theatres, and Automotive News. Osano raised a $25 million Series B led by Baird Capital in April 2024, following a $11 million Series A from LiveOak Venture Partners and Next Coast Ventures in 2021. Headcount is not publicly reported. The firm operates from a single headquarters in Austin. In April 2024, Osano closed $25 million in Series B funding led by Baird Capital with participation from existing investors LiveOak Venture Partners, Next Coast Ventures, and Jump Capital, earmarked for product development and go-to-market expansion. Osano's structural differentiator is its status as a certified B Corporation in a regulatory-technology category dominated by for-profit consultancies and point-solution vendors. This designation legally obligates the company to balance profit with stated social and environmental performance standards, binding its governance to the same transparency frameworks it sells to clients.
General information
Firm type
Asset Manager
Year founded
2018
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Principals
Arlo Gilbert
CEO & Co-Founder
Scott Hertel
CTO & Co-Founder
Sector focus
Frequently asked questions
How does Osano differ from a traditional privacy consultancy?
Osano is a pure SaaS platform, not a services firm. Its revenue comes from software subscriptions that automate consent management, vendor assessments, and data-subject request workflows. By contrast, traditional privacy practices at law firms or Big Four consultancies bill by the hour for manual compliance work. The company's B Corporation certification further locks in governance obligations that advisory firms typically do not bear.
Who are Osano's primary competitors?
The competitive field splits into consent-management point solutions like OneTrust (the category incumbent with roughly $25 billion in peak valuation), Cookiebot, and Usercentrics, plus broader governance, risk, and compliance platforms such as LogicGate and NAVEX. Osano's mid-market focus and B Corporation status differentiate it from OneTrust's enterprise-heavy approach and from VC-backed rivals without the legal governance constraints of a B Corp.
What problem does Osano's cookie scanner actually solve for enterprises?
The scanner identifies every cookie, tracker, and data-sharing endpoint operating on a company's web properties and maps them to jurisdiction-specific consent requirements. For a company like Microsoft or Visa, manual audits across hundreds of domains and thousands of vendor scripts are cost-prohibitive. Osano automates the discovery and classification step, then generates the legally required consent banners that block non-compliant trackers until a user opts in.
How is Osano funded, and who are its primary investors?
Osano has raised roughly $36 million in disclosed venture funding. The most recent round was a $25 million Series B led by Baird Capital, announced in April 2024. Earlier investors include LiveOak Venture Partners, Next Coast Ventures, and Jump Capital. The founders bootstrapped the company for its first two years before taking institutional capital (per the firm, per Baird Capital, April 2024).
Is Osano a single-family office?
No. Osano is a venture-backed enterprise SaaS company, not a family office or investment vehicle. Any confusion arises solely from the firm's appearance in a family-office database; its business model, capitalization structure, and operations are consistent with a growth-stage software company.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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