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21Shares Sui ETF
21Shares Sui ETF: a regulated, physically backed crypto ETP launched by 21Shares in 2025, providing institutional exposure to the Sui blockchain token.
21Shares Sui ETF
21Shares, founded in 2019 by Hany Rashwan and Ophelia Snyder, is a Swiss-based issuer of cryptocurrency exchange-traded products (ETPs). The firm built its reputation by listing the first physically backed Bitcoin ETP on the SIX Swiss Exchange in 2021 and has since expanded to over 40 products across global exchanges. The Sui ETF, introduced in 2025 (per the firm's official announcements), is a physically backed fund trading on a European exchange, providing investors direct exposure to Sui's token without self-custody. The Sui blockchain, developed by Mysten Labs (largely ex-Facebook Novi engineers), uses a parallel execution engine and object-centric data model that distinguishes it from earlier layer-1s like Solana or Aptos. The fund targets institutional demand for Solana alternatives and next-generation smart contract platforms, an emerging asset class drawing hedge funds, family offices, and RIAs. SUI's market cap crossed $5B in early 2025, according to CoinMarketCap data. 21Shares' Sui ETF is one of roughly a dozen single-asset ETPs the firm manages, alongside similar products for Solana, Avalanche, and Polkadot. The firm employs around 100 people across Zurich, New York, and London. CEO Hany Rashwan previously co-founded a digital asset custody firm and Ophelia Snyder serves on the board of the Swiss Commodity and Futures Association. 21Shares' structural differentiator is its focus on regulated, physically backed crypto products — a model that bridges centralized exchanges and custodians with the regulatory framework of European ETPs. The firm uses a proprietary valuation methodology and works with regulated custodians, including Coinbase and Fireblocks, to hold underlying tokens.
General information
Firm type
Asset Manager
Year founded
2025
AUM
Undisclosed
Location
Region
Europe
Country
Switzerland
City
Zug
Corporate office
Zug, Switzerland
Principals
Hany Rashwan
Co-Founder, CEO of 21Shares
Ophelia Snyder
Co-Founder, President of 21Shares
Sector focus
Frequently asked questions
Who runs investment decisions at 21Shares?
Hany Rashwan, Co-Founder and CEO, and Ophelia Snyder, Co-Founder and President, lead the firm. The investment strategy for the Sui ETF is passive: it tracks the price of Sui's token, meaning no active portfolio management decisions are made at the fund level. The firm's product development team selects which crypto assets to launch ETPs for, based on market demand and regulatory feasibility.
How does 21Shares source and custody its crypto holdings?
21Sources crypto directly from regulated exchanges and OTC desks. Custody is handled by third-party providers including Coinbase and Fireblocks, both of which meet institutional security standards. The Sui ETF is physically backed, meaning the fund holds actual SUI tokens, not derivatives or synthetic exposure.
Is 21Shares a single or multi-family office?
21Shares is an independent asset manager, not a family office. It is a publicly traded company on the SIX Swiss Exchange (ticker: 21UN). This structure differentiates it from private family offices that manage concentrated wealth for a single family.
Does 21Shares only offer crypto ETFs?
21Shares primarily issues physically backed crypto exchange-traded products covering majors like Bitcoin and Ethereum, as well as niche assets like Sui, Solana, and Avalanche. The firm does not manage hedge funds or private equity; its product suite is all passive, regulated ETPs designed for traditional brokerage and wealth management accounts.
What is the Sui blockchain and why is it securitized as an ETF?
Sui is a layer-1 blockchain developed by Mysten Labs, employing a parallel execution engine for high throughput. The ETF structure lets institutional investors gain exposure without managing private keys or dealing with unregulated exchanges. Sui's token (SUI) is staked to secure the network, though the ETF likely does not pass staking rewards to investors.
Where is 21Shares regulated?
21Shares holds regulatory approvals to operate in Switzerland (FINMA), the European Union (multiple member state regulations), and the UK (FCA temporary permissions regime). The Sui ETF is listed on a European exchange and adheres to the relevant UCITS or equivalent framework.
Does 21Shares engage in direct deals or venture investments?
21Shares does not engage in direct venture or private equity deals; it is solely an issuer of passive crypto ETPs. The firm does not back blockchain startups or hold strategic positions in other companies.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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