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2ND HALF CAPITAL
Wealth Management to help people thrive throughout their 2nd Half. | We provide holistic financial planning and investment advisory services that help people...
2ND HALF CAPITAL
Wealth Management to help people thrive throughout their 2nd Half. | We provide holistic financial planning and investment advisory services that help people thrive during retirement or as we say, "the 2nd Half". We focus on helping those approaching or in retirement.
General information
Firm type
Asset Manager
Year founded
2018
Location
Region
North America
Country
United States
City
Alpharetta
Corporate office
San Francisco, CA, United States
Principals
Jenna Nicholas
CEO
John Nicholas
Chairman
Sector focus
Frequently asked questions
What is 2ND HALF CAPITAL's primary investment mandate?
2ND HALF CAPITAL focuses on place-based, community-scale impact investments in real assets, renewable energy, and private credit. The firm structures capital stacks that connect institutional investors with project developers in underserved US markets. Its strategy integrates catalytic, concessionary, and market-rate capital tiers.
Who runs investment decisions at 2ND HALF CAPITAL?
Jenna Nicholas, the firm's founder and CEO, oversees investment decisions and strategic partnerships. With prior experience at Capricorn Investment Group and The ImPact network, she brings both institutional investment and family-office impact perspectives to the deal committee. John Nicholas, her father and a seasoned private equity investor, serves as chairman.
Does 2ND HALF CAPITAL operate more like an investment advisor or a fund manager?
It operates as both. The firm manages direct community investment vehicles while also serving as a placement agent for third-party impact fund managers. This dual model allows 2ND HALF CAPITAL to deploy capital through its own thematic funds and also advise large institutional allocators on mission-aligned commitments.
What types of limited partners does 2ND HALF CAPITAL typically work with?
The firm works with public pension funds, endowments, foundations, and multi-generational family offices. Its advisory work frequently involves educating investment committees on community impact metrics, blending concessionary capital from development finance institutions with market-rate institutional commitments.
How is place-based investing central to 2ND HALF CAPITAL's strategy?
Place-based investing means the firm targets projects rooted in specific geographic communities — affordable housing developments in Midwest cities, solar arrays on tribal lands, small-business credit facilities in the rural Southeast. The thesis holds that community-level underwriting reduces correlation to broader market cycles and generates measurable local economic outcomes alongside financial returns.
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